It is a simple enough equation on the face of it, drive more traffic to your website and it should result in increased sales.
The burning question is, of course, how do you actually achieve this aim and what strategies and methods will prove to be the most effective?
Here are some key pointers on what actions you can take, including an obvious starting point to consider, pointers on SEO strategies, why YouTube matters, and why you need to structure your website in the right way.
#1. Selective advertising
It might not be the most innovative suggestion but it is only right to mention that paid advertising can have the desired effect of driving more traffic to your website, especially if you spend your budget wisely.
Decide what your priorities are when you are creating an advertising campaign as it makes a difference to what you do and where you target your adverts.
Social media advertising and display advertising can soon add up but as part of your overall strategy to generate more traffic, it is an option to consider.
Any savvy marketer knows how important it is to be proactive in promoting your content across the various social media channels.
Go heavy on promoting your content on as many relevant social media channels as you can and your continued efforts should pay dividends by increasing your website’s visibility.
Change the format and length of content when you are posting on these various sites to keep it fresh and to broaden your appeal as much as possible.
#3. Think about SEO
Many marketing agencies will no doubt agree with the view that SEO can play a key role in your quest to generate more traffic.
The reason why SEO is well worth considering is that optimizing your existing web content is a proven strategy in helping you climb the search engine rankings, meaning that more people will find you, increasing your chances of getting more visitors to your website in the process.
#4. Talk more about yourself and your business
If you are passionate about your chosen subject and would be happy to write about it there is always the option of doing some guest blogging.
If you can manage to get your blog post on a reputable website this can prove to be a great way of increasing traffic.
The quality of the website you post on is something to consider carefully as you can get penalized search engines if it is rated too spammy, but quality guest blogging can work when its done right.
#5. Create some YouTube tutorials
What’snot to like about the second largest search on the planet?
You will be missing a traffic-generating trick if you don’t try and harness the magnetic force of YouTube, and a great way of doing this would be to create some video tutorials for your products.
Google is the dominant search engine and YouTube is often looked upon favourably when it comes to responding to users searches.
Creating video tutorials and watchable videos is a real no-brainer as it adds value anyway and it should deliver a decent amount of free organic traffic as well.
#6. Get people talking about you on Linkedin
If you commit to creating some high-quality posts that will be shared amongst the business community it should generate good quality links to content on your website.
Authoritative links are always worth pursuing and Linkedin is a platform where you can mine some of those quality links and generate more traffic to your website.
#7. Don’t forget to use email
Email marketing can be a very effective sales tool and it can be used to help drive extra traffic to your site by generating responses.
Work on creating a series of offers and incentives for recipients to respond to and that should have the desired effect of attracting more people to your website.
#8. Keep it fresh
It is all very well making the increased effort of getting more visitors to your website but if the content there is tired or outdated, that is bad news all around.
If you don’t update and refresh your content on a regular basis you will not only defeat the object of getting more visitors to take a look but you could also impair your visibility on the various search engines such as Google.
#9. Infographics can be worth the investment
Good quality infographics can be an excellent marketing tool and if you are successful in building an interesting and top-notch infographic there is a very good chance that the content will be shared extensively.
You may have to swallow the expense of hiring a designer to put together an infographic but if the end result is something that people are happy to link to, the payback will be increased traffic.
When you take the quality approach to use infographics you will be creating a marketing tool that is so much more than a form of clickbait.
#10. Are you mobile-friendly?
If you are going to truly commit to the task of generating some serious traffic to your website you have to make sure that your website is mobile-friendly.
The majority of internet users are now using their smartphone to access online content and if the website page they are wanting to view doesn’t load properly or navigation options are impaired, it is likely that they will click away in a matter of seconds.
You don’t want to ruin all your hard work of getting someone to visit your site by making their viewing experience intolerable so make certain you work on making sure that your layout is truly mobile-friendly.
If you don’t have the knowledge to do this yourself it would be a good idea to find someone who can ensure that all your content and posts are AMP-specification ready.
If you implement some of these strategies and follow some of the tips on how to make the most out of the various options and channels available, you should improve your chances of driving more traffic to your website.