Before hiring a digital marketing agency in Montreal, you likely want to know what’s going to happen in 2019. Where is digital marketing headed this year? Check out what’s going to happen in the world of digital marketing in 2019. Then, you’ll be ready to hire a marketing agency and get started with your own campaign.
Augmented Reality Helps Shoppers Make the Right Decisions
Augmented reality is one of the most exciting trends coming up in 2019. It solves one of the major problems with online shopping. People love shopping while sitting at home, but they are worried they might pick the wrong thing. It’s hard to know if something will be the right fit without seeing it in person and touching it. That’s going to change with augmented reality advertising.
Sephora is leading the way with this form of advertising, and you can expect other brands to take note and join in. Right now, you can upload a selfie to the website and try on makeup before you buy it. That makes it easier for people to make a decision.
You don’t need to use AR advertising on your website, either. Your digital marketing agency in Montreal can actually run AR ads on Facebook and Snapchat. That’s just the beginning, too. Expect more opportunities for AR advertising as the year progresses.
Connected TV Ads Make a Splash in 2019
People are dropping their cable subscriptions in record numbers, and many are using a connected TV to watch programming. They use their TV and internet service to watch Hulu and other services, and this presents a huge opportunity for advertisers.
Connected TV ad sales grew by 748 percent in 2018, and it’ll likely be even bigger in 2019 as more companies take notice of the trend. Talk to a digital marketing agency in Montreal about how you can use connected TV ads to reach your target audience. Then, you can find more customers than ever before.
Artificial Intelligence Gets Its Time in the Sun
You’ve likely been hearing that artificial intelligence (AI) is the wave of the future for the last several years. Well, the future is finally here, and it’s going to be exciting to watch AI’s impact in 2019. Your digital marketing agency in Montreal will likely discuss AI opportunities with you, so you can improve your campaigns. This will include the use of chatbots to interact with your customers. You can also use AI to segment and track your campaigns, and it can even help you with keyword tagging.
Be a Part of Emerging Trends
When it comes to digital marketing, you want to be a leader, not a follower. Get in front of these trends by working with a digital marketing agency in Montreal that can help you add them to your marketing campaigns. Then, other brands will be scrambling to follow your lead, and they’ll be left picking up your scraps. That’s the perfect way to increase your reach and revenue in 2019 and beyond.