When it comes to search engine optimization (SEO), many myths can be spread around, and it can be hard to decipher what is true. People are more inclined to choose quicker methods that tend to be false or be very naive in believing things that they don’t know much about. When you make mistakes in SEO, it can be challenging and time-consuming to recover from, so knowing what is real or not is critical.
Las Vegas SEO or SEO anywhere show you can myths can do more damage then you realize, which points us to learn SEO the right way. Recognizing certain myths about SEO can help you treat information more cautiously and do more research in the future. Here are three of the most common SEO myths you should know about to help improve your knowledge of the subject of SEO.
#1. Keyword Research Is Pointless
The myth that keyword research is unneeded is very risky when it comes to performing SEO on your websites or client websites. Without keyword research, content marketing and blogging will not do well with search engines or ranking in general. What should be avoided when it comes to keywords is excessive use of anchor texts with keywords and instead, focus on the ranking of a specific keyword.
The announcement of Google’s Hummingbird update in 2013 being released made people believe that keywords were going to be replaced and become obsolete even. No statement said that keywords were no longer of importance; some people in SEO just jumped to conclusions. The Hummingbird update only made the search process more about context and related concepts instead of keyword ratio. Keywords are still very important because now you have to think more about the searcher intent and the reason behind a particular keyword being used.
#2. You Don’t Need to Do Any Link Building
As Google came out with more updates, people were led to believe that link building was becoming more irrelevant. Although link building is still very valuable, spammy link building has gone by the wayside. When it comes to link building, you want high-quality links instead of ones that are useless to your visitor.
Search engines use link authority in their algorithms still, but you have to choose wisely. Building a ton of useless links to rank higher overnight is not a smart way to improve long term. Strive for blogs and sites that are high quality and relevant to what you are working on.
#3. You Don’t Gain Anything From Guest Blogging
Guest blogging is where a guest provided a piece of content to another’s blog and, that way, they can gain more recognition from others. Guest blogging is still something in SEO that you can gain from, but content that is poor from another author is something to watch out for. Content marketing relies on high-quality content and a strong link profile to gain anything from it.
Context is also essential when it comes to guest blogging, such as the type of article and the links attached to it. Google does not realize whether a blog post is a guest or not, so just making sure it is good content is what is most important when wanting to gain something from guest blogging.