Rebranding your restaurant can be one of the most enlightening and most exciting times for your business. While you may have worked to get yourself where you are right now, rebranding your company can path the way to a fantastic range of new opportunities that can set your restaurant up to thrive for many years to come.
However, this will all depend on whether you get the rebranding process right. Of course, there are plenty of things to consider when comes to getting your rebranding process correct, but today, we’re going to zero in the three most important things to help you succeed.
1 – Define Where You Are Now
It’s going to be impossible to rebrand your restaurant accurately and professionally if you don’t know where you currently are. It’s important you take the time to sit down and access what kind of restaurant you are now, and ultimately what you want it to be.
During this phase of the process, you’ll want to think about what you’re currently doing well, as well as the things you need to improve on. The more honest you can be here, the better. Talk to your staff, friends, family and even your customers to get a well-rounded view of what’s going on.
2 – Make Changes to Your Branding
Of course, there’s a lot of things that are going to change as you start to implement your rebrand, and it’s essential you stay organized and on top of things to ensure you miss nothing.
Ideally, you’re going to want to make a list of everything your restaurant currently has that needs to change, and then list out things you don’t have, but want to start using. For example, you’ll need to change the interior of your restaurant, the logo, your website, the tone of voice of your online presence, and even your menu design.
Fortunately, it doesn’t matter what you need to change; there are plenty of services out there that are designed to help. When creating your menus, you can use an online menu maker for ideas and inspiration. When redefining your restaurant’s interior, it may pay to use a professional interior designer to help.
3 – Host an Opening Event
It’s all well and good rebranding your restaurant by unique restaurant promotion ideas, but at the end of the day, you’ll want people to know you’ve made the change. The best way to approach this is to host an opening event or an unveiling day.
This way, you can invite people to come and see all the hard work you’ve put for themselves, and then make their own decisions. You can connect with your preferred target audience but running social media campaigns and placing ads in the local magazines and newspapers that your target audience engages with.
Of course, there’s no hard and fast rules and guidelines on how to properly rebrand your restaurant. What works for one restaurant may not necessarily work for you. However, with these three essential tips and a confident head on your shoulders, you can be sure your rebranding project will be the success you want it to be!