4 Efficient ways to ensure the safety of your website’s customers

You won’t have a business if you don’t have customers. Every year, new technologies appear and along with it are threats that affect businesses of any size. The dangers of phishing and malware are more catastrophic than ever before. They affect the way we do business, transact for digital transactions and even communicate.

Creating a business website is just the first step towards having a successful online business, but you must also keep it safe from hacking, phishing and other cyber-attacks. This is the worst scenario for an online business. The risk is even higher for small business owners because the security solution is sometimes beyond their reach.

From safeguarding your visitor’s credit card information to adding SSL certificate, here are a couple of ways you need to consider ensuring the safety of your website’s customers while they’re browsing on your site.

Don’t store client’s credit card information

Customer names and credit card numbers are vital in facilitating a quick checkout. Regardless, you shouldn’t need to store them in any server because storing such sensitive data will just be a treasure trove for cybercriminals.

Losing or compromising this information will damage your reputation and get you served legal penalties for causing losses to customers. It’s wise to not store sensitive information like customer credit card number online. If required, store them in offline storage away from hackers. You can also make use of payment facilitators like PayPal, Authorize.net, Stripe, etc. to handle the credit card-related transactions.

Only acquire necessary data

Collecting data just because you can is a terrible practice. You can become liable for suit if you lose it. Many landing pages in web stores have CTAs, which makes collecting customer data such as email id, contact number or even credit card info is easy. In any case, think if you need these in the first place.

Collecting every possible information from your site users is not practical nor ethical. You’ll be better left without collecting this sensitive information since it can cause serious issues in the future.

Ensure updated security patches 

Both software and applications are prone to hacking, especially if they’re not updated to the latest versions. Hackers can easily exploit existing vulnerabilities of older versions. Hackers use software that can crawl the website and acquire system access or steal from websites that are not adequately secured. The best way forward is to update your security measures to avoid such a possible loss.

Use SSL security

SSL or Secured Sockets Layer is a solution that encrypts data that is exchanged in between the web server and server. Currently, SSL Encryption is the best form of online security utilized by small and big eCommerce sites.

With an SSL certificate, hackers are prevented from getting information exchanged in between a web browser and a server. More than just providing an additional layer of security over and above the firewall, SSL can also amplify the trustworthiness of your website. Utilizing SSL certificate on your website will also make it compliant with PCI DSS standards – all these benefits at the cost of one.

The number of security breaches and threats increases with every passing year. Adding serious security measures like SSL certificate, two-factor authentication, access control, etc. are necessary. You can use these security measures as a foundation to create complete e-commerce security.

Steve Max
Steve Maxhttp://www.webzando.com/
A long time digital entrepreneur, Steve has been in digital marketing since 2010 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.


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