Improving Your ROI: 4 Ways You Can Utilize Social Media for Data Mining

Websites that get unique traffic are a treasure trove of information for data miners. If you have not been keeping up with the statistics of your social media, then you’re leaving a lot of money on the table. Instagram statistics have made a lot of people happy, including showing them how well they match up against other stars. To tap into that same trend, you have to start valuing your data.

#1. Creating A Unique Experience

The data collected from social media can be used to tailor a completely unique experience for each user. This of course takes time and relies on repeat visitors, so it will be more powerful when used correctly. Every person has different tastes, and it makes more sense to individualize content if it doesn’t require a massive amount of manpower. This can be automated to cut down on costs, but still relies on getting the initial data so that the algorithm is accurate.  Once it is up and running, consider it business as usual with your social media.

#2. Fraud Prevention

There are several break-ins per day attempted on user profiles. This doesn’t even include credit card fraud, compromised emails, and DDoS hack attempts. With a large list of user data, fraud prevention becomes much easier to track. If a company primarily sells things by using social media as their platform, everything they need is already on file. That means when a banned User attempts to bypass the system, it will be caught long before any damage is done. This includes users that use stolen credit cards from other users on different accounts.

#3. Design Decisions Based On Traffic

This can get a little tricky based on the type of platform you use. But designs that cater to user’s data can be a power thing- when done right. A good example of this are the home pages for most social media platforms. All of the content is structured in a way that the user finds most appealing, and it is content that is unique to them. And more importantly, the user is allowed to rearrange that content as they see fit and it sticks across multiple pages. Inaccurate data can make this a nightmare, but accurate data will turn that home page into the perfect welcome portal.

#4. Filling In The Blanks

Sometimes incomplete information can cause problems with marketing. Social media is the perfect place to fill in the blanks and correct general errors. This small detail can make the difference in fraud prevention, design decisions and creating a unique experience. Filling in the blanks brings it all together, and is the core reason why data mining from social media is so profitable.

Wrap Up

Data has a purpose, but only if you take the time to categorize it. There are endless possibilities to uncover when dealing with data from social media. Facebook has already made billions off of it, so imagine how much you can accomplish with just a fraction of that data.

Steve Max
Steve Maxhttp://www.webzando.com/
A long time digital entrepreneur, Steve has been in digital marketing since 2010 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.


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