If you are a car sales manager, an owner of a used car dealership, or even a salesperson, you may be wondering how you can sell more used cars. That’s the goal of every dealership, after all – to sell more high-quality used vehicles, and make a higher gross profit.
In this article, we’ll discuss a few of the tips, tricks, and techniques that you can use to sell your cars. Let’s get started now!
#1. Get Those Cars Online – And In As Many Places As You Can – ASAP!
Everybody shops online – that’s just a fact of life. From electronics to personal items, clothes, and yes, even cars, the internet is where almost all shopping experiences start. Your customers are going to start doing research and finding cars they’re interested in online – that’s a guarantee.
Because of this, one of the most important things you can do is get your cars online as soon as possible – and put them on as many websites as possible. This means you want to upload information about a newly-arrived vehicle online within a day or two of getting it. You should also be uploading your vehicle listings to websites like eBay Motors, Cars.com, AutoTrader, and even Craigslist and Facebook Marketplace.
The more places you post and publicize your vehicle, the more likely you are to get interest from customers quickly. So maximize the power of the internet to sell more used vehicles!
#2. Keep Your Pricing Consistent
This is very important. Did you list a vehicle online for $8,999? The sticker price at the lot must be $8,999. Some dealers are willing to list vehicles for a lower “online” price, and then bump the price of when an interested customer comes into the showroom.
Don’t do this. You’ll earn a bad reputation, even if you do make a slightly higher profit – and you’re more likely to simply anger and alienate potential customers. Keep your pricing consistent – and don’t inflate it when a customer comes into the dealership.
#3. Analyze The Competition
It’s always a good idea to see what the competition is doing. Find several other Langley used car dealerships near you, and do some “mystery shopping” to learn more about their sales process. Find a vehicle, pretend to be interested in it, and see how they respond to your – and what their sales process is like.
You can also look at their website, and where they post their vehicles for sale, in order to get a better idea of what you should be doing to compete with them.
#4. Be Open, Honest, And Transparent When Selling To Customers
We all know the (inaccurate) trope of the “shady used car dealer”. Even though used cars are a great investment, and most salespeople are professionals, this stigma still endures. So do your best to fight against it.
Your salespeople should be open and honest when selling to a customer – especially when dealing with a car that has had mechanical problems in the past. Make your pricing and sales policies transparent and consistent – and you are sure to be able to sell more effectively to customers.
#5. Get Your Cars Reconditioned And Certified
You can often get a car reconditioned and certified by the GoldCheck Certification Program. This program is similar to those offered by manufacturers like Toyota and allows you to get a car certified as free of mechanical problems. You’ll also be able to sell it with an extended warranty.
This can help bring in more customers who are interested in certified pre-owned vehicles. If you take the time to get your cars reconditioned, inspected, and certified by a third party for quality, you’ll have a much easier time selling them.
Sell More Cars – And Make More Money – With These 5 Tips!
Selling cars is not easy – but with these tips, you’ll be able to sell more effectively to customers, and market your vehicles more efficiently. So take another look at our list now, and think about how you can implement this advice at your own auto dealership now!