Nearly everyone loves a great business slogan. From KFC’s “Finger Lickin’ Good” to McDonalds’ “I’m Lovin’ It” and many others in between, smart business slogans are a thing to cherish and remember.
Perhaps some of your fondest childhood memories are of product commercials and associated slogans. This kind of nostalgia marketing can prove beneficial to brands.
According to reports, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. A good slogan can help achieve these.
At this point, you may wonder how successful brands are able to create great slogans, campaign after campaign. It’s really not rocket science but there’s definitely a method to this magic.
In this post, we’ll be exploring 5 smart ways to create great business slogans like the pros so you can get the best taglines for your next business or marketing campaign, but first
What is a Slogan?
Remember Ford Motors “Go Further” and “Have you driven a Ford lately?” Those are good examples of good slogans.
I define a business slogan as a catchphrase or short sentence that can aptly summarize, capture or communicate a brand’s core value proposition to prospects in a way that it sticks like glue.
To sloganize the above definition I might say,
SLOGAN: Nobody says it better!
Get the drift? In other words, a slogan sums it up.
A slogan may comprise one, two, three or few words, but don’t be fooled, a whole lot goes into creating one good slogan or tagline.
Some Qualities of a Good Business Slogan
Good business slogans are
- brand aids
Know any brand(s) that possess these qualities? Perhaps, you do.
An Example of a Good Business Slogan
The following in addition to the foregoing is an example of a good business/campaign slogan:
Name: Meow Mix
Slogan: Tastes so good, Cats ask for it by name.
The above slogan is both catchy and self-explanatory. Cats literally ask for Meow Mix everytime they meow. Brilliant.
5 Smart Ways to Create Great Business Slogans
There are several ways to create amazing business or campaign slogans with varying degrees of difficulty. The key is to experiment until you find what works for you.
Here are some of my favorites:
#1. Business Slogan Generators
Just like a business name generator, a business slogan generator or maker is a tool that helps you automate and generate business slogan ideas in real time based on information you supply.
This is one of the easiest methods to quickly come up with business slogan ideas for your next campaign. They’re fast, free and fun to use.
Business slogan generators request certain information like your business name, industry, vision, mission, value proposition etc, in order to generate relevant business slogan ideas.
#2. Hire Copywriter/Agency
Perhaps you prefer human touch. In that case a professional copywriter or agency might help. Long before business slogan generators, humans have created slogans themselves. Interestingly, some modern copywriters actually begin with business slogan generators.
Copywriters are professional writers trained in the art of business communication and persuasion. From blog posts to sales or direct mail copy and several others, a good copywriter can persuade you to pull out your credit card and make a purchase, subscribe or participate in a particular requested activity.
Copywriters know how to condense and sell your business or brand story or campaign in the best possible way, increasing your chances of landing the sale. They come in all shapes, sizes, and prices.
Some entrepreneurs or startups with budget constraints with budget constraints may prefer to outsource their company naming and or business slogan creation. There are several options here.
With crowdsourcing, you post your job description or requirements including price. For example, ABC Ltd requires a campaign slogan for her new line of designer perfumes and fragrances and will pay $2,500 for the best result.
This will be accompanied by ABC Ltd’s brief including goals, vision, mission statement, market, customers etc. Registered freelancers submit responses out of which the best is selected. Crowdspring is a good example of a crowdsourcing site.
#4. Social Media
Smart companies and businesses have learned to maximize social media in many ways. Hosting a social media contest or give away is one of them.
If you already have an engaged social media following, say on Facebook or Instagram, this should (almost) be a breeze.
You could ask your followers to help you come up with an apt campaign slogan for a certain cash reward, freebie or gift. There are quite a number of benefits to this.
It might be cheaper, you get a broad brush from a wide pool of responses, you’re increasing engagement, customer participation, and user-generated content. Above all, followers feel special like stakeholders and you get a great campaign or business slogan in the end. Twin win.
Yes, you can do it yourself! Perfectionists, creatives and their relatives often prefer to do things themselves. They either have the skills or the desire to learn and do.
There are several ways to come up with self-generated business slogan ideas.
- First step is to clearly articulate your business’ core value proposition. What really is your business, service or product about?
- Next step is to clearly articulate your typical customer persona. Who is your typical customer? These steps set the tone for a great campaign or business slogan.
- Next step is to research or analyze relevant idioms, industry lingo, registers, other successful slogans, and even competitors. You could also try business slogan generators.
Brainstorming sessions help you generate several business slogan ideas by combining all you learn from your research above. You could incorporate rhymes, puns, alliteration, similes, other figures of speech and even trends in some cases to come up with truly stand out slogans.
The ultimate goal of every campaign or business slogan is to leave something remarkable behind in the minds of customers to ruminate on long after your commercial is gone or after their encounter with your signboard or advert.
As a kicker, always remember to mention or include your business website in your informational materials so they can visit and re-engage with you.
Your slogans are so important, don’t treat them with kid gloves.