Running a business is tough. Small businesses often have too much work and not enough employees to manage everything. Without the budget to take on a bigger workforce, it can sometimes feel impossible to manage everything.
Thankfully, there are a number of tools available to help you with this. Here we’re going to go through some of the essential tools you likely didn’t think your business could benefit from.
#1. Trello
Trello is the ultimate project management tool. Using a simple layout, you can assign different members to different cards and see instantly at what stage each task is at.
You can assign administrative privileges in whatever way you please so you have full control over your project.
#2. MailChimp
An email list is the lifeblood of any business. MailChimp offers reasonable paid packages and allows you to easily manage your list of email contacts.
You can customize your emails and control different lists so you can better target a specific audience. With a variety of tracking mechanisms, you’ll be able to figure out what works and what doesn’t here.
#3. Profisee
Profisee is all about master data management and you can learn more about them here. So many businesses have never heard about master data management, but it’s crucial for keeping your data clean and being able to analyze that data to figure out what to do next.It can help you to answer which customers are most profitable, who you should be marketing to, and what different customer segments respond positively to.
Profisee could deliver a new concept to you and help you to approach your business with a more analytical, data-based eye.
#4. Insightly
Customer relationship management should be crucial for your business. Most marketing campaigns are based on the idea of marketing to the ideal customer.
Insightly helps you to build up a platform of the ideal customer by looking at the data you have and tying together your email correspondence.
It’s a tool that will help you understand your customers on a deeper level.
#5. MouseFlow
An important part of designing a great user experience is making sure that you know how customers are interacting with features. Unfortunately, figuring this out is difficult unless you’re looking directly over the shoulders of your customers.
MouseFlow installs a camera recording of the activities of every visitor to your website. Once it has gathered a suitable amount of data, you’ll be able to view a heat map.
This will show you what users do when they visit a specific page of your website. You’ll soon know whether people are really following your calls to action.
Last Word – Tools You Never Knew About
These tools offer easy management and insights you’d never previously known about. They will change the way you do business and enable you to become more effective in both the management of your firm and the marketing of it.
And the best part about these tools is that they are nearly all free or extremely low cost to get started with.Do you have any other tools that you love to use within your business?
