A 2018 JOTW communications survey had some interesting insights to reveal. According to the people surveyed 51% of the people said media relations are becoming tough to manage whereas 32% felt that it is as same as ever. Every business that starts needs the growth rate to increase at a good enough pace especially if they want sales. To achieve that strategic planning is required. Technology has made it possible for marketers to reach out to their customers in a manner better than before. PR also has undergone a transformation and here we bring to you 5 Ways using which Digital PR Can Help You Get More Business.
#1. Increase brand exposure
Digital PR picks up your brand, makes it interesting and places it in front of the customers and influencers. As the number of customers coming in touch with you increase so does the scope of them influencing others to consider your product. An effective way to do that through Digital PR is to reach out to other bloggers and brands.
When you write guest posts for other brands or feature in their blogs in any form it expands your reach in ways more than you can imagine. Plus if you ask your digital PR agency to insert the links of your website in the blog you achieve more subscribers which indirectly mean more business. In fact, if you create a landing page with a convincing CTA there are high chances that the customer would move ahead and complete the purchase.
#2. Make the brand credible
People take in a lot of information every day. However, they notice and keep in mind only that information which is associated with a brand having a reputation in the market. An influencer vouching for your product makes it noticeable for the customers too. Influencers are considered to be early users of any product and that is what works in your favour.
When they give a positive review to any product it not only improves the brand image but puts it on a pedestal. All the followers that he has would notice you and want to make an association. Moreover, if you pick up more influencers then that provides a further boost to your marketing campaign as the reach increases multiple times. Keep this approach consistent and the returns you receive from the campaign would be even more than what you could ever imagine.
#3. Helps in tracking ROI
Traditional PR also used to leave an impact but there was no way we could find out its extent. Technology has made our work easier and now we can use analytic tools to find the ROI that we are getting from our PR campaign. Google analytics, Facebook analytics, and other tools are adequately used by PR professionals to find out whether their strategy is yielding any results or not. Thanks to these tools you can find the following details:
- The number of views that your article received
- Number of further clicks on the links present in your article
- How many of these readers actually converted into becoming your customers
When you receive this information you can opt for an A/B testing of your campaign. The results that are furnished can be used to create other focused and targeted digital PR campaigns for your brand. You also get an idea of which campaign needs more attention or is weak and would need more efforts from your side to get things going.
#4. Improve SEO
SEO or search engine optimization is a trend which is performing really well these days. It is important that your content is published on high authority websites as the better your SEO the more are your chances of customers coming to your website for completing sales. As this SEO ranking keeps improving so do the chances of more leads getting generated.
There are various ways in which content can be used to boost SEO. Using appropriate keywords is one such tactic that would improve your ranking. Moreover, once the customer lands on your website adding infographics, blogs, videos and other forms of content keep the customer hooked. He is more likely to convert if he sees an enticing website which has a lot of crucial information to offer. On the other hand, a redundant website with nothing to offer would make him lose interest and leave your website too.
#5. Convert your readers into customers
Finally, the most important benefit that you receive after using Digital PR in a focussed manner. Your target audience coming on the website to read your blog is a great thing but is useless if they do not convert into becoming your customers. If you have placed a link to your product in your blog and that is done in a subtle manner the customer would move ahead and complete the purchase.
In fact, it is believed that if you place such call to actions strategically and at different locations there is a possibility that the customer would take the lead and convert. However, here one thing that needs to be paid attention to is that you should not overdo things especially when it comes to placing your product. The customer should not get put off by seeing your content flashing different products as he might just close the website and move on elsewhere.
PR has come of age and Digital renditions of the same are clearly working for businesses. Using it in an appropriate manner is going to give a push to your brand and uplift it in the minds of the customers. If your brand has already established itself then being consistent is required as people tend to forget brands as quickly as they can. By giving them solid reasons to buy your product you increase your business and open new avenues to growth. In the coming times, Digital PR would make things much more simplified but it goes without saying that business would have to know how to utilize it to their best abilities.