You’ve put blood, sweat, and tears into developing a high-quality product that is sure to help your audience solve a problem. You know you’ve got something valuable that deserves all the praise and attention. But, how do you communicate it to your customers?
That’s where good copywriting comes to help.
The only problem: while you’re a master at running your business and designing quality products or services, putting all this value into words is not your best suit. You tend to talk too much about the technical details, or you give your product so much love that it begins so sound fake and irritatingly salesly.
So, you decide that it’s time to hire a copywriting agency to do the job for you.
Now, the question that troubles you is: how can you ensure that the service you get will understand your needs and deliver work that fits your company and its value?
Here are a few questions you should ask the copywriting agency before deciding who to hire:
How Much Knowledge Do You Have about My Industry?
The first thing you will want to establish is whether the copywriting service you are thinking about hiring has any knowledge or experience in your industry. You must ensure that the content writers and copywriters are aware of any important industry trends, understand your audience and can adapt their voice to appeal to them.
What Do You Know about My Business?
What was one of the first things you used to do when you were preparing for a job interview? Most probably you researched and studied as much as possible about the company so that you can prove your knowledge. The same rules should apply when looking for the best copywriting service. Here’s the thing: if they stutter when you ask them about your business or if they don’t have any questions ready to ask about it, chances are they are lazy and didn’t bother to review your submission. And, that’s not the kind of value you want to get from your copywriting service.
Have You Worked on Any Similar Project?
This question is an excellent way to find out if the agency can back up its promises by presenting solid proof. If they truly are the experts they claim to be, they should be able to provide samples of past projects that are similar to yours. If they have nothing to show for, it may mean that they are a new agency just getting started. It’s up to you to decide if you trust them with your copywriting needs or if you want to work with someone who has some experience and are sure to deliver quality work.
The process of finding the best copywriting service requires a dialogue between you and the agency. That means that the copywriters will also have a list of questions to ask you to decide if they want to do business with you or if you’re a difficult client that’s not worth the trouble.
Here are some of the questions you should be prepared to answer:
Have You Worked with an Agency Before?
If you don’t understand how the copywriting process works, the agency may have a difficult time communicating with you or implementing the strategy they consider fit for your project. That’s why, before anything else, they may want to ensure that you understand what this collaboration entails and what’s expected from both of you.
What Is Your Budget?
You should have at least an estimate of how much you plan to spend on copywriting. Sure, you can adapt your budget based on your copywriting service provider’s suggestions, but it’s vital to give them at least some basic guidelines.
Have You Conducted Any Market Research?
A good copywriting agency should have at least some basic knowledge about your industry and audience. However, don’t get surprised if they ask you about market research or any valuable audience insights. That’s an indication that they are willing to sit and analyze your data carefully so that the work they deliver is par excellence.
Copywriting services are not created equal. Even the ones with similar portfolios may have major differences. By asking the question presented above, you can gather enough information to decide whether or not a service fits your company’s profile and your marketing needs.