If you’re a marketer, entrepreneur or you’re in the business world at all, you should consider making 2019 the year you fully dive into guest posting if you haven’t already. When you’re guest posting, you’re writing blogs for other websites, and they’re posting them. They’ll typically give you credit and let you create a bio.
So, what are the benefits? Well, the main benefit of guest posting is the fact that you can build high-quality links back to your site. Most guest posts aren’t paid, so their payment comes in the form of link building. Depending on the site you might include a link to your site in your bio, or it may be included within the content itself.
Link building is essential to improve your SEO rankings and increase your authority.
Beyond that, guest blogging lets you build relationships in your niche or industry and reach a new audience.
So, what should you know in 2019?
The first step of any good guest posting plan is outreach. You need to reach out to bloggers and site owners and see if they’ll let you post on their site. When you’re doing this, you need to personalize to your email.
According to a study done by Aberdeen, personalized email messages can improve your click-through rates by 14% and your conversions by 10%, according to blogger Ajay Goel of GMass.
However, outreach is extremely time-consuming. Consider simplifying outreach and organizing it with a tool like GMass, which is an extension that lets you personalize outreach and send automated follow-ups all from within the Gmail interface.
Define Specific Goals
When your guest blogging and even doing research and outreach, you need to have a very clear, specific idea of what your goals are. According to Neil Patel, most people have one of three goals for guest blogging (or maybe a combination).
One goal is positioning yourself as an authority and thought leader in your industry. A second possible goal is getting traffic and exposure back to your site, and the third is building backlinks.
If you want to accomplish the first or second goals on this list, you should look for goals with large and engaged audiences according to Patel. If your goal is building backlinks, you need to look for sites with high domain authority. These sites aren’t always going to be one and the same, although they can be.
Choosing the Right Sites
When you’re just starting out with guest posting, it can be tempting to write for any site that will have you. That’s natural, and it’s true that you’re going to be much more likely to be accepted by smaller blogs and sites.
However, you want your efforts to have value.
You need to look for sites with a link profile that indicates they are authorities. You can research to see the inbound and outbound link activity of a site or blog before you reach out.
If the site isn’t an authority, then getting a link from them isn’t going to have much of an impact on your rankings. Even so, you do have to start somewhere.
Also look for sites in your niche or are closely related to your niche and only sites that post great quality content. Check out social media followings as well.
Prepare For Your Big Targets
When you want a big blogger or site to accept your guest post, put yourself on their radar before you reach out. For example, if there’s a blogger or influencer who you would like to post your blog, start conversations with them on social media. Leave comments on what they share, and let them start seeing you before you make your pitch.
When you are ready to send the pitch, keep it short, but start it specifically noting something about their website or their social media presence that you’ve noted. You want them to know you’re interested and engaged in what they’re doing. Then, give them a few very specific topics you think would be good for their site, and very briefly go into your experience or writing history that might be relevant to them and show you’d be a good fit to guest post on their site.
Finally, don’t forget to track your results. You can segment your traffic in Google Analytics and see where your traffic is coming from. You also want to keep up with who you’ve posted with and what content you’ve used. The more you can track your results, the more you can refine your guest posting strategy this year.