How SERP APIs are Changing the Game for SEO Experts

Search engines are always striving to improve the search results. They put into place several systems that detect whether your search is carried out by a real human or an automated software script.

Reasons to Use an API for SERP Scraping

Scraping search results is an intensive process that requires you to continually deal with captcha solvers, manage proxy networks and parsing the results. An API deals with these issues for you to make SERP scraping easy and efficient.

With a SERP API, you can reliably retrieve up to TOP 100 search results pages and find other elements on the result page like Ads, places, rich snippets, and so much more.

A good API simplifys the data collection process and drives better results. You can also request data and get it fast without having to manage the tool’s interface.

Tasks that You can Solve Better Using an API

An API is meant to make your SEO research much more flexible than other tools. Below are pointers that help you maximize the use of your APIs.

Content Curation

To attract your target audience, you must be aware of the trending topics. Furthermore, by tracking your content performance, you put publishers in a better position to drive higher performance traffic and engagement.

The standard API has five resources:

  • Top influencer API– it is efficient when you need to know the top influencers of a specific topic.
  • Link shared API– leads you to new relationships divided by a particular influencer.
  • Most shared API– fetches the shared counts of a single URL and tracks an essential content for the specific keyword or domain name.
  • Trending API- lets you know the articles trending today.
  • Article sharers API– helps you discover the people who shared the article on twitter within the first 72 hours of the publication.

Checking Backlinks

Backlink analysis is essential to SEO as it helps you see your weak points which may include link profiles and discovery of new link building opportunities.

Keyword Research

Correctly performed keyword research should be the first task on your to-do list to help you accomplish a new project demand.

APIs provide SEO experts with quality tools that help you save time you’d otherwise spend analyzing each competitor or keyword individually. Separate APIs makes keyword research, domain analysis and URL analysis.

The Advantages of an API

To benefit from a SERP API, you need to get one with the right infrastructure. https://zenserp.com/ is a Google SERP API that allows you to scrape search engine result pages with ease and convenience.

It is powered by an intelligent parser that provides all SERP elements and returns them in an easy to use JSON-format. This API helps you scrape search engine results in realtime and offers you many parameters that imitate human search behaviour.

This API brings you many benefits that include;

  • Maximum speed- it is powered by a robust infrastructure to return results in realtime.
  • It is location-based therefore enabling you to obtain geolocated location-based search engine results.
  • It provides you with enough performance, to cater high request volume.
  • You get to save money as the price-value ratio compares reasonably well to other SERP API service providers. Additionally, it also comes with a free 50 requests/ month plan.
  • It is highly accurate, and it mimics human behaviour.
  • It offers many new SERP types released as and when they released by Google.

APIs are incredibly useful when dealing with vast data but when you need to get the results fast and easy you browser extensions come in handy. These help you to quickly analyze your page, research keywords and without having to switch between the page and the tools or find technical issues.

Another advantage of the browser extensions is that they some of them come for free, unlike the Google SERP APIs that comes at a fee. As it may be expected, they have their demerits. For instance, they require manual work for each result page. Secondly, search engines easily block their services and limit them to the first five search requests.

The one you go for should depend on your needs at the time. Whichever one it is, it will be tough for you ever to imagine going back to manual keyword research.

Steve Max
Steve Maxhttp://www.webzando.com/
A long time digital entrepreneur, Steve has been in digital marketing since 2010 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.


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