Some would say that buying and selling online has never been easier. But is that true? It’s easy to open your own webshop, but that doesn’t guarantee that you will have tons of buyers straight away. Why?
Well, because branding is everything.
If we look back at e-commerce beginnings, we will see the sellers that are still in business – Amazon started in 1995 as a book-shipping business in Jeff Bezos’ garage and eBay introduced online auctions the same year.
->Here are interesting tips for selling on Amazon successfully.
The question is how can you compete with them?
Ecommerce has evolved over the years and it now includes many forms of business transactions such as online shopping, electronic payments, online auctions, internet banking and more. If you’re running a business in any of these fields, you will have competitors in the online world.
So, it’s time to fight for your place on the internet.
Take a look at these 4 most important steps for building a successful e-commerce brand.
#1. Show your uniqueness
People are tired of seeing the same stuff over and over again, so you should convince people that your brand is truly unique. You should make your customers feel like they are buying something really special, and in order to achieve that, you have to personalize your brand.
So, what’s your uniqueness? Are your products vintage, eco-friendly, or maybe handmade? Explain to customers why your idea meters and give them a reason to fall in love with your brand. Show them that you are not just another mass production company. That will bring you more and more faithful fans. Moreover, if they see that you stand behind your values, people will share their experience with others.
Take advantage of every good opportunity to stand out. This includes your product packaging. Invest in custom packaging that lets your brand shine. Gone are the days when packaging was only used for protection. If you want to improve your brand recall and increase brand awareness, it’s essential to use appealing and attractive branded packaging to leave an impression in consumers’ minds.
Branding should be your top priority. If you’re not sure whether you can deal with this on your own, you can always hire professionals, like this branding agency from Melbourne.
#2. Engage customers with emotions
You have shown your customers just how unique you are, but now it’s time to engage them and their friends even more.
The difference between a successful and an unsuccessful brand is in details. Maybe customers won’t notice it straight away, but somehow, they will be back on your page. Get them to fall in love with your products by providing them with an interesting story about your brand. Make your emails become their favorite reading material and let your shopping cart checkout page send the message that they are welcome to come again. People buy products because of the story and emotional connection behind them. Build your brand on these stories and make them strong and engaging.
Furthermore, explain to people why you started your business, what you care about, and what your values are.
Give your customers a reason to share a story about your brand with their friends and family. Word-of-mouth referrals are insanely effective, so you should create a positive reputation for your business.
#3. Don’t disappoint your customers
Using the quality of your product as a marketing tool is highly recommended. You know what you are offering, so don’t market your products like something they are not. Disappointment will only make your customers angry.
If you claim that your product is of extremely high quality, you should make sure it actually is. People value honesty. If you make a mistake, admit it and offer your customers something in return.
#4. Use personalization techniques
Now that you know the importance of being honest, you should find a way to surprise your customers. If you know your target audience well, you should try to personalize their experience. Research what’s popular with your target audience and give them what they need.
What would blow them away? Is it a way that your product is packed? Or maybe a gift card? You need some detail that will set you and your product apart from your competitors. Only that way will you gain respect and increase your brand recognition.
For a personalized experience, you should include these things in your web shop:
- Recommend similar or complementary product based on customer selections.
- Create an interesting message to encourage customers to return to your site.
- Ask for their opinion. This will provide you with useful insight that will be extremely valuable for your future marketing campaigns.
- Thank customers by sending them an email after they purchase your product.
On your way to success, you will have many challenges, but you have to both stay true to your values and follow new trends. Always think about your customers and how you can engage them.
If you follow these tips you should be able to build a strong brand with a loyal customer base. Building a brand is art, so be an artist and create something that everyone will respect.