Before becoming America’s 45th president, Donald Trump was previously a real estate magnate and a former reality star. He was born in Queens New York, and in 1971 he became involved in massive and profitable building developments in Manhattan. He then opened the Grand Hyatt in New York in the year 1980 turning him into an overnight sensation and the City’s most famous developer. In 2004 Trump launched his positively acclaimed hit reality show the apprentice starring in it. He then turned to politics and announced his candidacy for the presidency in 2015.
Throughout the just concluded presidential elections, political critics and commentators insisted Donald Trump should leave his Twitter account and give it a rest. Instead, Trump ignored them and bypassed mainstream media preferring technology which continued to publicize his provocative sentiments without filters. His daring approach undoubtedly altered the attention of a broad public and the press giving him an estimated $ 2billion worth of free airtime. It, therefore, goes without saying that businesses and entrepreneurs can learn a lot from Trump on winning over vast segments of consumers through Twitter.
1- Trumps use of Attention Grabbing and Controversial Content
Trump’s tweets are eye-catching to both the media and public due to their abrasive and provocative nature making them irresistible. He calls out particular individuals, institutions, and firms and demands a response. What is astonishing is that he does this in front of a mass audience of around 300 million Twitter users. Trump’s tweets are controversial since they strike raw nerves and speak brazenly about issues that people struggle to talk about; this includes sexism, race, and nationalism versus globalism, status inequity, and financial security. Trump uses these subjects to pursue cultural resonance, and he is adept at it. Trump understands that branding is a joint activity between an individual/firm and their follower/clients, it’s a co-production on a cultural stage.
Businesses following Trump’s lead should consider how to make their tweets inflammatory to draw attention and buoy up discussions that go far beyond the social media platform on which the statement was initially posted. However, business leaders should be careful on how far to go and always weigh the risks against the rewards. Furthermore, Twitter is perfect for this kind of marketing messages since a 280 character limit elicits controversy due to a lack of details thus allowing several interpretations of the tweet. This format results in controversy and media attention, ultimately increasing the audience.
2- Knowing Your Consumer’s Persona – Conservative Voters
A buyer persona is a fictions depiction of the ideal customer. Companies that intend to get the most out of their marketing expenses figure out their buyer’s persona and discover what they want. Trump excelled in this, and he directed his campaign team to listen to conservative talk shows and listen to the issues affecting conservative voters. Trump then used this information to come up with his campaign policies. He capitalized on their aspirations and fears by talking about them directly and emphasized on the terrible consequences of these issues not being dealt with. Companies must replicate this and understand their customer needs and preferences before coming up with products and services. This kind of information on your target market can be instrumental in developing your brand if you utilize the data correctly.
3- Trump’s Use of Twitter to Cut Costs
Trump’s utilization of Twitter helped him gain a considerable traction at a fraction of what his competitors spent to publicize their messages. For instance, during the Republican nominations, Trump beat 16 opponents while spending virtually nothing on advertisements. On television adverts, he spent a mere $2 per vote while Chris Christie, Lindsay Graham, and Jeb Bush used $257 $247 $241 respectively. During the general election, Hillary Clinton used triple the amount Trump used, $211 million compared to $74 million. Firms use vast amounts of money in marketing and advertising in attempts to reach their consumers. To cut back on marketing costs, businesses could use Twitter and social media to market; furthermore, social media reaches a far higher demographic than TV ads, for instance, Facebook has over a billion active users while Twitter has 300 million users.
What are the Benefits of Using Twitter for Business?
If your potential or current customer base fits the bill for Twitter user profiles and you can commit to tweeting regularly about things that your clients will find interesting, then you should sign up for Twitter. Twitter has numerous uses and benefits for businesses and can be used to complement other communication channels. These benefits include,
Twitter is an efficient way of keeping your customers up to date with recent information
about your company. It also lets your clients communicate with you. For instance, cinemas use Twitter to communicate with regulars, announce movie release dates and retweet exciting tweets from movie critics and buffs.
Tweeting about special deals and new products encourages your followers to find out more about the products potentially resulting in sales.
Gives your brand a personality
Twitter offers companies the chance to liven up their image. Tweeting about your brand’s personality and people gives it a sense of being more than just a provider of goods and services. For instance, companies nowadays use quirky humor and language rebranding themselves as relatable companies.
Source of Information
Trends on Twitter let you know about the hot topics happening at the moment and allows you to see what Twitter users think about your competitors and brand. Also, businesses can use Twitter to invite online reviews, comments, and feedback. This information is particularly useful for firms that intend to improve.
Providing Customer Service
For Twitter-savvy clients, getting services and asking inquiries through Twitter is very convenient. Companies such as AT&T have made the most out of this offering 24-hour response services for every customer inquiry. Their employees use their names and answer all questions in a personal, fun and chatty tone.
Celebrities and their Importance on Twitter
Twitter can make issues and products go viral through creating an epidemic of interest using a few targeted influencers mainly celebrities who use their Twitter profiles to spread messages or advertise a product among their followers. Celebrities use the connection they have with their followers to appeal to potential buyers. When a star like Kim Kardashian signs up to be a sponsored tweeter for a firm the brand gets a lot of exposure, and she is paid in return. Companies that use this approach expect to extend their reach by captivating the celebrity’s followers and elicit interest in their products.
Below is a list of celebrities and the hefty paychecks they receive from tweeting
- Kim Kardashian- $13,000 per tweet
- Mike Tyson- $3,000 per tweet
- Charlie Sheen- $9500 per tweet
- Lindsay Lohan-$3500 per tweet
- Kylie Jenner-$10,000
Tips on How To use Twitter for Business from Drew Ressler @Rukes
Drew Ressler known as @Rukes on Twitter is a renowned DJ photographer mainly based in Los Angeles. He journeys around the world snapping electronic Dance Music disk jockeys. Rukes sought after more individuals who would be fascinated with his photographs and business. However, with a demanding travel timetable and as the sole employee and owner of his company he did not have much time to spend on marketing or determining how to target the right clients and fan base. He needed to find a low-cost solution that he wouldn’t have to oversee on a weekly or daily basis. Ressler turned to promoted Twitter accounts to get and buy followers who would be interested in his photography. His primary target was all people all over the globe fascinated with EDM. Below are some things he did to improve his business through Twitter.
Using Follower Targeting to Attract the Right Audience
Using follower targeting on Twitter, Drew was able to pinpoint other people who were comparable to his existing follower base as well as those engrossed with the EDM scene. Every day, Twitter showed Drew’s profile to other users on their “who to follow” suggestions module, and he merely paid for each follower he added. Most of these followers were just the right target, and most were fans of EDM music, and some were also DJs.
Post a Range of Relevant Content
Drew also engaged widely with his growing audience by sharing and posting tweets that ignited conversations and always kept his followers engaged. He used an original communication style and frequently shared his professional pictures of life his travels around the world.
Connecting your Followers with Other Influencers
Twitter is a large community, and Twitter users want to know about you and other leading figures in your industry. Rukes was able to do this by tweeting candid moments of him having fun with other prominent musicians and DJs.
Remember to Always Optimize and Test
Drew was also able to assess the impact his twitter activities had on his trade by using monitoring tools such as twitter analytics. He was able to recognize which tweets worked best to attain his goals.
Try to be as Responsive as Possible
Drew being an entertainer knew his fans were important to him and crucial for his success in the industry. He interacted with them in a friendly and timely manner whenever he could. He used his Twitter handle to offer personalized replies that engaged his fans.
Buying followers lead to gaining an increased audience which is interested in you and your activities. Instasmarter.com helps you just do that, you can directly Buy Twitter followers to promote your brand and launch your career by improving your Twitter social media metrics.