Looking for more ways to snap up more market share? Use Snapchat! Here’s a guide for how to include business Snapchat in your content marketing strategy.
Looking to snap up the market? Snapchat could be your secret weapon.
Snapchat has over 48 million users in the US alone. It’s no surprise that brands turn to Snapchat to reach out to their fans and drive sales. But with any social media, there’s a fine line between running a successful marketing campaign and becoming lost in the background noise.
Here are a few ways you can include business Snapchat in your content marketing strategy.
Tell Your Story
Snapchat stories are the main way to communicate with your followers en masse when using Snapchat for business.
Making a Snapchat story is easy, but you’ll need to think about your intentions behind each story when you use it for business. Is it to bring visitors to your site? Promote a product? Or just to build your brand and attract a new audience?
With each one, you’ll need to take a slightly different format. Don’t be afraid to try something different and stand out. Snapchat favors fun, original, and quirky content. So let your brand’s hair down and go for something a little weird and wonderful.
Join Up Your Campaigns
One of the most powerful aspects of social media marketing is how easy it is to span multiple channels with one campaign.
Your various social media accounts can all back each other up to grow your audience on each platform. Snapchat makes the perfect hub for this. You can use it to direct your followers to your YouTube channel, for instance, or use your Twitter to direct them to Snapchat.
By controlling the flow of your followers in this way, you can direct them to your most exciting content at any given moment.
Create Your Own Filter
To really put your stamp on Snapchat marketing, consider making your own filter with a Snapchat filter maker.
You can use a branded filter to encourage your followers to engage, which reinforces your brand and creates value for your followers at the same time. Filters can go viral, just like content.
Brands like Taco Bell have already found success with branded filters, so there’s no reason you can’t do the same.
Interact with Others
To use social media for marketing, you need to place as much importance on the “social” part as you do the “media”.
Don’t forget that social media is all about interaction. Encourage your followers to engage with you by asking them to share related content, or give suggestions for your next round of content.
Your followers are the heart of your campaign, but you should also think of them as a resource. They’re the medium that carries your message, so interacting with users is what will bring success to your campaign.
Giving Your Business Snapchat a Glow Up
These tips should help you transform your business Snapchat into a powerful marketing tool that will take your company to the next level. And thanks to social media, you can do it for free. What’s not to love?