If you want to build a network of likeminded people and add value to yours as well as other’s life, then LinkedIn should be your go-to social media platform. I know you’ve your share of information about creating a profile, a company page, and generating traffic to your website. So, I’m going to skip that part and walk you through actionable tips on making some real money through LinkedIn.
Grow Your Mailing List
Everyone knows that all the social media platforms revolve around business, and business needs money. You can sell your products and services if you have a rock-solid mailing list. But how to build a mailing list?
Create a LinkedIn group to discuss topics revolving around your industry. You can send a welcome message to the members when they join. This also shows you’re empathetic towards other group members and are looking to learn from them. You can also increase the engagement by offering free giveaways, webinars eBooks, and additional actionable insights related to your niche.
On LinkedIn, you can create a long-form of content, just like you do on a blog. These posts not only establish your authority but also help your audience to know more about the products and services you offer.
Create content while keeping your audience in mind. Ask yourself whether this information will help your audience? Will it add some value to their life? If yes, you’re doing a great job. If no, you need to evaluate your content strategies.
Now that you’ve built an email list to market your products and services to your subscribers. They’re likely to get converted if you market right.
Use LinkedIn Channels For Monetization
There is an ample of LinkedIn channels that you can use to monetize your brand and enhance its value. You can place your ads in your content, and sell your products and services.
For monetizing content on this social media platform, you need to use it as a sales agent. Now you must be wondering how to do so? Let me enumerate for you.
- Leverage LinkedIn advertising to grow your brand. Use the platform’s built-in ad services to reach your potential clients and make the most of the highly targeted audiences.
- To have an edge, promote affiliate products through your profile page, groups, and other posts. Such links are mostly allowed on LinkedIn, and you can use them in your blog posts. Be mindful of using such links as they might sound distasteful to your audience.
Storytelling Is The Key
Storytelling is all over the internet for a reason. It transforms small businesses like you into money-making machines. Take any influencer or well-known brand on LinkedIn; you’ll find all their marketing collaterals involving a lot of storytelling. The art of storytelling engages your audiences as well as helps them understand your brand in a better manner.
Build A Relationship With Followers
One of the best parts of marketing here which you’ll enjoy is talking to people coming from all walks of life and building fruitful relationships with them. In your writing journey on LinkedIn, you’ll find many people who resonate with your ideas and love the way you write.
Well, I’ll suggest you not to market excessively while building connections. Along with writing for your products, you must also share some real-life examples and experiences that you learned in your career. You’ll be amazed to find the number of people who resonate with you.
What Is Your Success Mantra To Market Like A Pro?
LinkedIn is the best source to generate new business opportunities and market your brand. All you need is to build a solid community that not only believes in you but also supports you in the time of crisis. Use LinkedIn advertising programs, network with likeminded people, and be a good human being. That is the success mantra of conquering the LinkedIn world.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.