Customer Relations Management (CRM) software is dramatically gaining traction in the business world as more and more companies are starting to see the endless benefits that these solutions provide. However, regardless of whether you’re a big or small business, many are asking what actually makes a good platform to work with.
CRM software, especially automated software, is a relatively new thing, and many organizations are failing to understand what features are available and what features will benefit them. To help you gain a deeper understanding, today we’re going to explore three of the key features you must ensure your preferred solution has.
#1 – Contact Management Screens
Easily the most important feature of any CRM software is the ability to manage your contacts and leads. An effective solution will allow you to collect all your customer data from all your integrated sources (the more supported platforms, the better), and then helps you to organize it fluently.
A professional CRM solution will also help you track the journey of each individual customer throughout your sales pipeline, as well as building up audience profiles, your overall relationship ratings and all communications past and present.
In short, you’ll want to look for a solution that can provide you with a complete and clear image of who your customers are and how they’re interacting with your business. Statistics show that CRM software used in this fashion can increase your customer retention rate by as much as 27%.
#2 – Professionally Automated Processes (AI)
As the artificial technology industry becomes more and more developed, these advancements are being included in business software like CRM. This means that previous laborious tasks can now be handled and taken care of by a computer system that learns the more you use it.
This means you’re able to free up your employees who can then be designated to other more important tasks.
Not only does this save you a ton of money in both the long and short-term, but you’ll also be able to grow your business substantially because you’ll be able to get more done more regularly. There are several platforms that offer the sales automation CRM you need.
#3 – Opportunity Identification
When it comes to seeking and sourcing opportunities for your business to make sales, there’s really no room for human error because once an opportunity is gone or missed, it might be gone for good. However, human error and overlook is unavoidable and is bound to happen at some point.
Nevertheless, by implementing CRM software into your business that has the ability to highlight and discover new business opportunities, this will be a problem of the past. This will also allow you to optimize your sales funnel further, enabling you to grow and scale your business much quicker and more accurately.
Summary
There are a ton of features that come integrated into modern-day CRM software, and this is only scratching the surface of the essential features you’ll need to keep an eye out for. However, by taking the time to research what you want and what you want to achieve, you’ll easily be able to find the software platform that’s right for you.