What role does digital marketing play in your company? For some, it is to generate more leads while others want to increase the foot traffic coming into their physical location. Other companies may want to increase sales right on their website. Whatever your business goals are for internet marketing for your company, updating your web design will help support your brand’s needs.
When you decide to take such a step, it’s crucial to have a reliable agency that can deliver high-quality services. If you search for Web Design Reigate agencies, you will find many great companies that will build for you an elegant, functional website able to meet all your business needs
#1. Integrate Schema Markup
One of the first things you should do is to use Schema Markup on every page. Schema Markup tells users what the words on your page mean so that Google and others can display your data when it is most useful to your customer.
You may see about one-third more click-through by doing this simple step because your viewers are getting the information in the rich snippet that is more relevant to their search query.
#2. Use Silo Structuring
Your website probably already is using an internal linking scheme, but silo structuring helps make it stronger. Take a look at the pages on your company website. Are you actively promoting the most important ones by linking to them often? When you implement silo structuring, you can be sure that you are, and you can also more easily find any gaps in your content.
Unless it gets to the point of being spam, each link to a page lifts it in importance a little, and it shows the search engine robots that you intend for a page to be ultra-important. For example, if you are a seller of vegetable seeds, you probably have pages about carrots, radishes, green beans, and other vegetables, but make sure that you have linked out within those pages to the main page about vegetable seeds.
#3. Choose the Right Web Hosting
The web host that your company chooses can have a significant impact on the success of your web design. If they are constantly down, especially when search engine companies go to crawl your site, then all your efforts have been wasted.
Furthermore, if your web host is slow in responding, your site’s load speeds will be delayed. Then, customers are likely to think that your site is not working and head to your competitor’s site.
#4. Enhance Images
You need to be using crisp images to help deliver your company’s message. Viewers should be able to have an emotional attachment to each photo Optimizing your site’s images helps speed up your site’s loading times. You save storage space while search engine robots can crawl your site faster, which may help to increase your organic ranking.
Choosing original photos that convey their message also means that search engines may select it for a video carousel, which appears above any organic listings.
#5. Security Certificates
Especially if you are selling directly from your pages, like you do with NYC e-commerce web design, you need to make sure that your security certificates are in place and accurate. Customers trust sites with security certificates more and search engines place these sites higher. Your company’s data is protected, and customers know that you have taken the time to identify yourself accurately.
Final Note
If you need help with NYC e-commerce web design, then you have many different choices. The companies who are implementing these often-forgotten steps are the ones that naturally rise to the top and will help your company’s digital marketing become stronger.