The 3 Most Effective Marketing Strategies for eCommerce Stores

The online shopping industry is ultra-competitive. Stores in this space aren’t just competing with the ones in their local area, as bricks-and-mortar stores do; they face competition from e-tailers all around the globe. Standing out and encouraging conversions in this tough international marketplace requires smart marketing solutions. Consider these proven strategies to give your eCommerce store a competitive edge.

Blogs and Social Media

Blogs add value to eCommerce stores, encouraging shoppers to visit your website even when they don’t intend to buy. The most effective eCommerce blogs balance selling and promotion with entertainment. Use creative ways to integrate your products into your posts. For example, a clothing company could create style guides for the season, showcasing ways to wear their new release clothes. A business specializing in eco-friendly products could write posts profiling its partner providers and their ethical manufacture techniques.

Make your posts engaging and shareable to maximize their impact. Look into a highly customizable eCommerce platform such as Magento Commerce Edition, which can easily integrate with several marketing tools, including your social media. Your social media presence may seem like a separate entity to your eCommerce store, but it doesn’t need to be. Adding reviews of your business or its products gathered from your social media accounts can educate shoppers and encourage them to buy.

With blogs and social media providing free advertising for your eCommerce store, you might wonder why you’d ever pay for marketing solutions. However, online advertising is driving the $589.2 billion global paid advertising industry. This advertising sector experienced modest growth of 3.6 percent in 2018, but online paid advertising grew by 12.6 percent during the period. Digital ad spend also accounts for more than 38 percent of the paid advertising market. The sector is experiencing strong growth for one simple reason: it works.

Paid search claims the largest share of the digital advertising market, accounting for 40 percent of all digital advertising spend. Paid search advertising positions your business at the top of search engine results. This can really boost traffic, as recent studies show businesses appearing first in search engine results typically have click-through rates of nearly 30 percent. The click-through rates for businesses in the ninth and 10th position fall below 2 percent.

Other effective paid advertising strategies can include banner ads placed on other websites and paid listings on well-regarded web directories.

Product Videos

One common barrier to online conversions is the trepidation users feel making purchase decisions based on static images and text. Product videos can be great marketing tools that engage consumers and help them shop with confidence. Internet users love videos. Studies show they’ll typically spend 88 percent longer on websites posting them.

Consider creating a variety of videos, including product demonstrations, unboxing videos, and product launch videos. These kinds of videos can greatly increase conversions. Online homewares store StacksAndStacks.com is one e-tailer who’s reaped the rewards. Its online visitors who view product videos are 144 percent more likely to purchase goods than those who don’t. Post your clips on your eCommerce store’s product pages, on your social media channels, and in your online newsletters.

By integrating some or even all these strategies for your eCommerce store, you are sure to create effective marketing solutions that will boost user engagement and help to increase your sales.

Steve Max
Steve Maxhttp://www.webzando.com/
A long time digital entrepreneur, Steve has been in digital marketing since 2010 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.


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