Email marketing is an efficient tool for driving sales. Heres a list of the top 5 ways to increase email deliverability.
Did you know that in 2018 approximately 281 billion emails were sent and received every day?
What a number!
It’s no wonder that email marketing is still a big deal for businesses nowadays. No matter what some people might say it’s still an efficient tool for driving sales.
But with so many emails being sent and received you want to make sure that people are receiving them. Keep reading to learn ways to improve your email deliverability.
Top 5 Ways to Increase Email Deliverability
Unless your emails make it to the user’s inbox they are useless. Learning techniques on how to increase email deliverability are going to help your business. After all the point of sending emails is for people to receive them, open them, and read them.
Whether you’re outsourcing to have your emails sent or doing it yourself learning this will come in handy.
#1. Prime Your IP
First thing you want to do is tell the Internet Service Provider (ISP) that your IP is valid and trustworthy. You can do this by priming your IP. Basically, you can start your next email campaign by sending small batches of emails at a time.
Try to choose to send to email addresses that you know are engaged and open their emails when they receive them. You can view a report to see which email addresses have been opening the emails you have sent in the past. The reason you want to send it to these emails first is that as they start to open your emails your IP will start to build trust with your ISP.
The whole point of the ISP filters is to defend against spam emails. If they see that you’re sending a ton of emails and only 1 or 2 people are opening them then they don’t see you as a trustworthy IP.
Slowly you can increase the batches you send and as more users open your emails the more trustworthy you become in your ISP’s eyes. Continue doing this until you reach your peak email subscribers.
#2. Sender Reputation
Most of the time emails aren’t delivered because of a low sender score. Internet Service Provers will reject any emails that fall under a certain score. You can check your sender reputation to know where you rank.
The higher your score is the better. If your score is over 80 then the ISP sees you as having a great sender reputation. The neat thing is that once you know your reputation you know where you can improve.
No matter how low or high your sender reputation is there’s always room for improvement. Knowing this number will help you tweak your emails to increase your email deliverability.
#3. Consistent Send Schedule
When a company begins to send random emails it can cause the sender score to go down and cause the IP to reject sending your emails. The reason is that you’re not on a regular schedule which creates random sending spikes.
It is best when you send consistent emails that are consistently being open. Whether that’s weekly, bi-weekly, or monthly. This will show your emails being open evenly vs having a spike here and there at random times.
Keep in mind that there is such a thing as too many emails. The last thing you want to do is burn out your subscriber list.
You will also want to stay away from the other end of the spectrum and send too little emails. Too little can kill your sales and revenue. A good benchmark is once a week but of course, this depends on your niche.
Try your best to stick to a consistent email schedule and watch your email deliverability improve.
#4. Are You on the Blacklist?
Something you will want to make sure is that you’re not on the blacklist. You can check with MXToolbox to make sure that you’re in the clear. You will want to do this whether you’re experiencing send problems or not.
It’s best to periodically double check. The reason for having these blacklists is to protect users from those IPs that have multiple people have been reporting as spam.
#5. Clean up Your List
Doing this will ensure that you’re sending emails to existing users. If you happen to be sending emails to non-existent users this will increase your bounce rate which in turn will decrease your credibility as a sender.
Having a high bounce rate can even get your IP blocked by your ISP because they will see you as spammy. Something that will help is to run a report on who your inactive recipients are and remove them from your list. You can also check who hasn’t opened or clicked your emails over the last few months and remove them as well.
Purging up your list will do your email list lots of good. It will increase your email deliverability which in turn will also increase your sales and revenue. It’s ok to get rid of the deadweight even if your email list goes down.
As you learned above there are ways to improve your email deliverability. You don’t want to spend all your precious time drafting the perfect email to send to your list for them to never receive them.
In order for your email to have success, they have to get delivered. If not it’s a waste of time. The above tips will help you increase your deliverability and the next step is for people to open your emails and read them.
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sales. Heres a list of the top 5 ways to increase email deliverability.