Top Tips for a Great Trade Show Booth

A great trade show booth is about creative aesthetics, brilliant use of floor-space and a well-crafted design plan. The entire idea behind exhibiting your merchandise at an event is to attract a wide range of audience. Since you’ll be spending time, money and effort in showcasing your products and services to potential customers, it’s only reasonable that you put in some diligence and deliberation for designing the best trade show booth. It would also help if you take professional feedback from marketing firms for trade show ideas and accessories like portable displays, island displays, customized display panels and graphics. Here are a few handy tips for setting up the most amazing booth at your promotional event.

A Great Design Plan for the Event

Just like a top marketing firm would concoct a powerful promotional plan for customer awareness and product launch, decorating a successful booth for a trade show requires some thoughts and planning for floor-plan, layout, and type of marketing material for presentation. The most important aspect of exhibiting your brand at a trade show is the way you present your key strengths and special merchandise to a larger set of audience who would be interested in exploring what you have to offer. Aspects like booth location, placement of displays, colors, and graphics for the presentation should all be finalized in the design plan before you start decorating your booth. Making use of creative accessories like portable displays and hangings for promotional material that are best suited to the floor layout is another vital consideration. You can find a plethora of display types for your marketing event at Expomarketing.

Use A Catchy Theme For The Booth

People are usually attracted to a display booth that uses vibrant and bright colors with the most creative use of space to present the different products and latest offerings. The more effort you put into the theme and aesthetics of your marketing event, the higher are the chances that people walking by your booth would want to know about your brand and what it has on offer. Use a theme that goes well with your brand identity with clear promotional signs and attractive light work for the booth. The placement of hangings, displays, graphics and marketing content will need to be clearly defined in the design along with other important considerations before you set up your booth. It’s recommended to select a maximum of three colors for your booth design reflecting your specific brand image and choose an individual texture to go with each color. This theme can be used for the portable displays you plan to include in your trade show booth. For example, if you opt for hues like black, green and white, then go with textures like clear acrylic, matte vinyl or metal for each of the promotional elements that will be displayed.

Make Your Booth Approachable

A successful booth has a warm, more welcome feel to it that attracts the visitors through its appealing design elements and creative attributes. The display options for your trade show will determine the event’s success to a large extent, so make sure you choose a variety of voguish yet relevant materials like flyers, reading accessories, and brochures. Visual aids like LED displays that provide a video demo of your product or service to the audience is a great way to keep the crowd hooked to your brand offerings. Another good idea is to pick the best team for the trade show including the top sales executives from your company and a client relationship specialist to greet the guests and provide them the necessary information. People at the event will be inquisitive and ready to ask questions, so it’s wise to have the best resources to address their queries effectively.

Special Giveaways, Offers & Promotional Contests

People like interesting takeaways like show specials, discount coupons including free snacks & drinks or promotional products like custom sunglasses or wristbands, depending on your business type. It is another great way to keep your audience engaged at the trade show booth. Make sure you’ve got exciting giveaways like promotional offers, customer rewards and something that they can win a brief contest at the booth. An interesting example is a prize drawing that would have lucky winners from the visitors who would love to take home a special product or a service offer exclusive to your brand. Some exhibitors also prefer sending free entry tickets to the trade show for special customers ensuring a large crowd at your display booth buzzing with existing and prospective customers.

Steve Max
Steve Maxhttp://www.webzando.com/
A long time digital entrepreneur, Steve has been in digital marketing since 2010 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.


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