Whether you are only learning the ropes of running a marketing strategy or you are a real marketing guru, you must have encountered many challenges in your previous marketing campaign and undoubtedly learned an invaluable lesson. As much as we would like our marketing strategy to run smoothly, its high level of unpredictability prevents us from keeping all the things under control. Besides the things we learned along the way, there are countless of ways you can improve your future marketing campaign and learn some new lessons that will have a positive impact on your future marketing efforts.
Here are a few things you need to consider if you want to take your next marketing campaign to a whole new level.
Learn From Your Mistakes
Before initiating a new marketing campaign, it’s of crucial importance to analyze your previous campaign and see where you can improve your performance. It will help you focus on setting KPIs for your business and jump any hurdles that come along the way. Use Google Analytics to analyze your previous campaign’s progress and compare it to your competitors. Do research on your competitor’s marketing strategy by identifying the keywords that are driving most of the traffic to their website. Finally, ask yourself following questions: What are my ultimate objectives? What else should I analyze and what are the things I should be focusing on – content or images I use?
Choose Your Social Media Channels
Naturally, since social media has become omnipresent and has had a profound effect on every aspect of our lives, using it to increase your brand’s awareness is instrumental for reaching success. However, not every social media channel is appropriate for the brand or a service whose visibility you are trying to increase.
If you want to attract the right audience and achieve success, do a research and determine what your target audience is and what channels that audience usually visit. Also, if you want to increase brand awareness, chose Facebook because it has an excellent reputation of generating impressive ROI. On the other hand, if you want to increase lead generation, choose Linkedin because it’s renowned for being a champion in social media lead gen.
Understand Different Digital Marketing Metrics
Once you identified your social media channels, the next step is choosing the right metrics that should help you with monitoring and analyze your campaign and manage digital projects. These parameters include Visitor Analytics, Conversion Rate and Revenue per Keyword. While Visitors Analytics give you the information where a particular visitor came from and what browser he has used, conversion rate refers to some visitors coming to your site that gets converted or takes action. Finally, Revenue per Keyword is used to indicate what works for your digital marketing campaign and revenue that particular keywords generated.
Focus on Mobile Presence
New technological advancements have given us an opportunity to carry our information wherever we go by using a variety of devices, most frequently smartphones. Therefore, mobile marketing has become the important factor in driving business. In other words, if your digital marketing campaign isn’t mobile friendly, you will fail to draw more audience and build a strong customer base. Not only does mobile impact web development but it also affects the entire user experience and content creation. That’s why most companies invest a lot of money to market their business to mobile audience by creating mobile ads which will suit the needs and requirements of their audience.
Finally, Improve your team’s communication by using the right set of marketing project management tools and allow them to have an insight into the project development at any given time.