Domain authority (DA) is one of the most important aspects of your company’s overall search engine optimization (SEO) strategy. Let’s break down what domain authority is, the basics on how you get it, and the relationship between citations and your DA.
Domain authority is a system developed by Moz, which quantifies how visible a website is and how well it ranks in search engine results. When we speak of search engines, most of us are primarily concerned with Google. Google is the biggest player, so Google’s actions tend to drive everyone’s behavior online.
The problem is that Google doesn’t actually tell anyone precisely how they decide to rank a site. Fortunately, dedicated SEO specialists are able to make very good educated observations, and a quality DA checker is a key tool for anyone interested in SEO.
Domain authority is different from page authority in that it refers to the ranking and visibility of an entire site domain. Page authority measures the strength of just one page. DA also differs from Trust Flow, which only considers the quality of external links to a site. While this is important, DA is concerned with many more factors.
The basics: The most fundamental ways to increase your DA include getting high-quality links, keeping up with an active social media profile, seeking social media shares, producing high-quality site content, speeding up your website, and using smart on-page SEO.
Good on-page SEO uses keywords strategically and includes plenty of useful video and picture content while keeping text within ideal parameters. You need to be producing this kind of quality content on a daily basis to see the best results.
Digging deeper: The next steps for increasing your DA require even more specialized expertise. You need to find and remove poor quality links back to your site. You do this by addressing them one at a time and using Google’s Disavow Tool when necessary.
You also need to build relationships with other quality sites to encourage natural links back and forth. You have be careful that these don’t appear spammy, and avoid anything that looks like you are trying to circumvent Google’s rules against buying links. Breaking these rules can get you penalized in how highly you rank.
Expert moves: To really take your DA to the next level, make sure that the content you produce isn’t just useful but also unique. If what you’re producing is unique, readers can only get it from you. That will gradually become clear to search engines, and your DA will improve.
You should also focus on building up good inter-site links with your own domain. Link to your own posts and work, but do so strategically. Finally, do some guest blogging. This really helps with referral traffic and will make a big difference in the long run.
What is the relationship between DA and citation?
Citations in SEO simply refer to your business’ name, phone number, website, and physical address (or some combination of these) as they exist on the internet. You should a clear citation on most pages of your own site, but you also want to be concerned with citations out there in the wild web.
You can use citation providers to spread your information to as many sites as possible, like Google+ Local, Citysearch, TomTom, etc. You should be checking these types of sites to see if your info is already there and if it’s accurate.
This is important because quality citations deliver a huge bump to your DA in the eyes of search engines; but only if they are consistent. A quality DA checker tool will help you work out which citations are most crucial, so you can get your DA up as fast as possible.