Android is Growing: 3 Reasons People Choose Android over Other Options

Both Android and iOS, two of the currently most popular mobile OS choices, have their set of advantages and disadvantages, so this is not going to be just another one of those ‘holy crusade’ type of articles. Instead, we’re going to stay as objective as possible and highlight the top 3 areas in which Android clearly outperforms its competition:

#1. Customization

One major gripe most of the iOS users have with their device is that it just doesn’t allow for much tweaking. Android is much more open in this regard. For example, you can set it so that Google Voice automatically takes over all calls.

Probably the most common reason behind why people who like to customize their user experience tend to gravitate towards Android is the fact it allows for changing certain elements of the OS, while they’re firmly locked and unchangeable in iOS. For example, Android allows you to have a custom home screen, while iOS does not.

#2. Install apps from any source

While it could be argued that a possible upside of only being able to install apps from the official Apple app store leads to increased cyber-security and app stability, many Android users feel this should be left for each individual to decide.

Android, as you might have guessed, allows you to download an APK file from a third party source and install it just like one would install a regular app from Google’s Play Store. This allows you to run even the types of apps that weren’t specifically designed to run on an Android phone.

Unofficially, it’s possible to do similar things on iOS as well, but that would essentially require you to jailbreak the phone.

#3. The Android marketplace is more accessible to developers

At the time of writing this, Android developers only need to pay a one-time fee of $25 to publish any number of apps they want, while Apple charges you $99 on a yearly basis. Why is this relevant? Clearly, there are less financial barriers to entering the marketplace, and consequently, there’s less pressure on developers to make their initial investment back, allowing them to publish many apps and games without financially burdening the end-user.

More often than not, this is achieved with the help of monetization through ads and in-app purchases (while not technically free, they are completely optional). Also, since the developer can’t predict what type of device the end user is going to be using, the apps naturally tend to be developed with a one-size-fits-all approach. If you visit the Google Play Store and get a new empire Final Fantasy 15, you will see that the game is a great example of this – it runs on most, if not all Android devices with no problems whatsoever.


Android also has other advantages that we didn’t even get a chance to go over (like being cheaper), but that will have to do for the time being. If you’ve been ignoring the Android-powered smart devices up to this point, now is the right time to re-examine the situation and evaluate it for yourself.

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