If you run an e-commerce business, you’ll know how difficult it can be to bring customers to your website. With so many retailers online and search engines allowing consumers to compare prices in seconds, your business needs to be the cheapest or the best to survive.
Below, we’ve rounded up five ways to bring new customers to your e-commerce website.
1- Start Blogging
Content marketing is one of the most effective methods of promoting your small business, so launch a blog and start producing high-quality content that your readers will want to see. The content you produce will be determined by the types of products you sell, but you could put together fashion guides, tutorials, industry news, or updates on your brand’s ventures.
2- Use Social Media
The chances are that you’ve already set up social media handles for your website, but make sure that you’re using them in the best way possible. Tweet out industry news that you think your customers will be interested in reading about, and set up auto-posting of your blogs so that your followers are alerted to new posts as soon as they go live. Also, consider the benefits of visual social media sites like Snapchat and Instagram, and post high-quality photography of your products with discount coupons and special offers to encourage sales.
3- SEO Your Website
If you’ve built a your-commerce website on a content management system like WordPress, be sure to download an SEO plugin to remove some of the pressures of optimising your website. After that, make sure that every page you add to your website – including product pages – has a meta title and meta description, and produce high-quality original content for each of your products and categories, even if they’re similar. You should also use keyword recommendation tools like Ubersuggest to find keywords that you want to rank for and include those in your copy. Doing so will help you rank on search engines, bring in organic traffic to your website and increase your chances of generating new customers.
4- Host a Competition
Competitions are one of the best methods of bringing visitors to your website, drumming up interest in your products and building your brand. Competitions and giveaways are most effective when they’re hosted on social media sites like Facebook, allowing you to take advantage of the sharing nature of social media and generate thousands of new likes and followers in the process. PostPlanner has put together an excellent guide to running a competition on Facebook, with tips on how to promote the competition, how to choose a winner and how to use your new-found exposure to bring in more traffic to your website.
5- Reward Referrals
Referrals and affiliate schemes can be time-consuming and costly to set up and maintain, but they’re one of the best ways of driving continuous traffic to your website and generating new business in the process. What’s more, it’s risk-free – other people will be doing all of the marketing work on your behalf, and you only cough up if you make money. Offer bloggers, marketers and customers a generous commission on any sales they bring to your website, and promote your affiliate scheme using social media and affiliate listing websites. We recommend a 10-20% commission per sale, but depending on the nature of your business, you may be able to offer even more to your willing marketers.
There you have it – five ways in which you can bring more customers to your e-commerce website. Remember that your products have to be competitive if you want to be successful online, so define your offering before you start marketing and avoid these mistakes. Good luck!