The right AV equipment can make or break an event. But it’s not just about the perfect audio equipment and a properly focused projector. More companies are turning towards AR and VR equipment to create a memorable experience for attendees.
AR and VR are similar technologies in their function, but look wildly different on the inside. AR, or Augmented Reality, makes small changes to the world around you. Pokémon Go is a great example of an AR game that many people are familiar with.
VR, or virtual reality, is a fully immersive reality. It doesn’t have to be computer generated – it can incorporate real-life footage – but often has elements of it.
These emergent technologies have been popular among gamers, but have far more uses than just gaming.
With AR and VR, companies can engage their audience in new ways, giving attendees a taste of what life might be like if they buy the product or sign up for the company’s services.
And, with the newest technologies, it doesn’t have to be difficult to incorporate AR or VR into your events. With apps like Seek, it can be just as easy as using a phone game.
Here are some clever ways that companies have used AR and VR equipment to engage their audience at events.
#1. Go Somewhere New
Fancy AV equipment only goes so far to bring the sights and sounds of a destination to an event. Tourism boards have often wanted to bring a piece of paradise with them – and with AR and VR technology, they can. But they’re not the only ones who can make use of the technologies to transport attendees somewhere new.
Coca-Cola is famous for its Christmas advertisements. It should come to no surprise that they made use of the VR technology to transport visitors into Santa’s sleigh. It was the perfect way to capitalize on the new technology while staying on-brand – all while giving people a magical holiday experience.
Think outside the box when you’re putting together an AR or VR experience for events. There are no rules so long as it’s engaging.
#2. ‘Visit’ the Office
Recruiting can be difficult if most of your potential hires are far from your base of operations. Jet.com had the perfect solution for this.
By bringing a VR tour of the office with them, Jet.com was able to show potential new hires what the office looked like and what the company culture was like. This provided job seekers with a memorable experience and gave them an intimate look at the company.
No doubt Jet.com will have an easier time hiring people from out of town once they know what to expect when they move.
#3. Play Games
Jaguar decided that the best way to recruit people to work for their company was to create a mobile game.
The mixed-reality app is available for download and provides the company with information about how well they problem solve and code break. For potential recruits, they can find out more about the company and the cars they offer.
Players are more likely to apply to work at the company, and Jaguar already has a sense for their skill set. Also, by using a female main character within the app, they’re hoping to increase the number of women in STEM jobs. It’s a win-win situation.
Bringing something like this to an event of any type can help your company stand out from the crowd.
#4. Experience the Job
Similar to bringing virtual training with you, you can also bring a day at the job. Deutsche Bahn did this recently at a hiring event. They wanted to give applicants a feel for what it would be like to be a conductor or do repair work on the rails to encourage more people to apply.
It certainly helped the company stand out from the crowd – something that’s as important for companies as it is for job seekers.
The VR headsets were wildly successful for them too. By bringing them in, they saw an increase of five to ten times as many applicants. Further, applicants already knew they had an interest in the job. The VR headset helped weed out potential applicants that already knew they had no interest in working for Deutsche Bahn.
#5. Drive a Tank
Sometimes you just want to try something cool. Traditional AV equipment can help bring some experiences to life, but there’s nothing quite like VR technology for showing people what parachuting or similar is like.
The British Army made good use of this technology. They brought a tank-driving simulation with them to recruitment event, giving potential recruits a taste for what it would be like to be at the helm of the machine. This technique caused applications to increase by 66 percent.
The US Navy has been using VR equipment as well, with similar results.
#6. Art Comes to Life
But VR technology doesn’t just have to be about bringing in new applicants. The options are endless.
For example, American Horror Story brought the famed show to life at San Diego Comic-Con. They added to the VR experience by incorporating some real-life details, such as having participants lay down in a hospital bed first.
By using past moments from the show in addition to new elements, they were able to give old and new fans something to remember them by.
Bonus: M.C. Escher Museum
This technology isn’t just for tech companies. When the M.C. Escher museum opened in Den Haag, the Netherlands in 2002, they had an incredible exhibit – a virtual reality tour of some of Escher’s most surreal pieces.
While the technology used there isn’t mobile, it’s a great example of how this technology can help bring art to life and make it mobile – allowing museums to bring exhibits with them to events.
Whether you use AR or VR technology, you can bring new life to an event with a phone and a headset.