Over the last couple of years, we have observed a rapid growth in the internet usage on portable devices like smartphone and tablets. With the sky-rocketing growth of mobile devices accessing the web, it is important for a business to approach the mobile users with a responsive website.
A responsive website design is more common in the current trend. It is important for a website to be viewed equally across all devices of different screen sizes. Understanding the importance of responsive web design will help business owners to achieve their goals much easier and faster.
A website with responsive web design adapts to the screen size of a device, regardless of what device it is. A website with responsive design will automatically scale up or down to give the user a better experience according to their device and also be in line with Google recommendation. Back in 2015, the search engine giant rolled out changes in their algorithms, which factors in website ranking signal on mobile devices.
This reason alone can explain why a responsive web design is important for your business. If you are not convinced yet? Then, here we will try to explain why a responsive web design is so crucial to your business and marketing.
Key Benefits of Responsive Web Design
User Experience: The major benefit of a responsive web design is to improve the user experience of a website, whether they are using a smartphone or a tablet or on a desktop. It provides the best possible experience, which helps in gaining user’s positive opinion for your website.
Google Recommended: With the consistent Google algorithm update, a responsive design increases visibility on search engines of a mobile-friendly website. In simple terms, a website with effective mobile experience will rank up on search results.
SEO: SEO campaigns are much easier to maintain with only one website. If you have a separate mobile site, then you need two SEO campaigns for each site. Well, a responsive website is much easier to manage.
In short, the benefits of responsive web design include:
- User experience
- SEO management
- Ease of management
- Cost effectiveness
5 Reasons Why Responsive Web Design is a Must for your Business Website
1- Excellent User Experience
The responsive websites are especially designed to give a better user experience on various sizes of screens. Whether a user see it on a smartphone or a tablet or a desktop, the website layout reformats to different screen sizes for better navigation and readability.
If your website looks attractive and easy to use, user are more likely to stay and return regularly. No one wants to waste their time waiting for a website to load, especially while using a smartphone. Make sure you offer the best user experience no matter what device your visitors use to access your website.
2- Growing Number of Smartphone Users
Almost 60 percent of website traffic is from mobile devices. In fact, there are more smartphones than people on earth. Every month mobile user continues to grow as well as increased number of new visitors for websites from a mobile device. If their experience with your site is poor, then they certainly won’t stay long, and might not return to your website.
3- Attract More Mobile Shoppers
Online shopping has comparatively increased in the last few years. More people prefer shopping online to save time and money. Interestingly, a large amount of sales is done by mobile users and this number are likely to grow. If you are a small or a medium business owner, make sure your website is mobile friendly and ready for online shopping. If your site is difficult to navigate and hard to see your products, then the visitors will simply leave your website. Having a responsive site will guarantee shoppers to have a better experience and stay longer, resulting in more sales.
4- SEO Ranking
Google prefers a mobile friendly website to display search results for mobile device. If your website isn’t responsive, then it can lose the search ranking and eventually Google will downgrade it.
Organic traffic is important for a small business. If your website is penalized for not being responsive, then you are losing organic traffic. It is crucial that your website is updated in order to stay upfront with competitors. Well, a responsive site will improve the chances of ranking up in top search results.
5- Save Time And Cost On Site Management
It is true that hiring a good web designer agency to build a responsive site for your business can be very costly. But, a responsive web design will save your time and cost by publishing a single website for all screen sizes, instead of building two separate websites for desktop and mobile devices. Further, SEO management is also much easier to maintain with only one website. Whereas, in two separate mobile site, you need two SEO campaigns for each site. Well, a responsive website is much easier to manage.
Article Contribution: Natasha