Whether you have always had a passion for real estate or if you are just entering the industry as an independent real estate agent, there are a few ways to get a leg up in one of the most highly competitive markets available to date.
Learning how to effectively market and showcase your skills, talents, and capabilities is one of the most important elements involved in the process of garnering clients and achieving success as a realtor, which is why it is so important to have a website today.
An Online Presence is a Must
In today’s society, the internet, social media, and an online presence has become an integral part of owning a business or living the lifestyle of an entrepreneur. Whenever an individual is searching for a new product or service, they are more likely to do so by browsing online rather than using a phonebook or calling a friend.
Without an online presence, it may be more difficult and challenging to build trust between prospective clients and homeowners who are searching for representation from a real estate agent near them.
Use Your Blog to Showcase Your Professional Expertise
Implementing a blog section on your website is highly advisable as a real estate agent, especially if you are seeking additional ways to reach your audience and the demographics you intend to reach. A blog provides you with more opportunity to promote current listings you are representing while also showcasing past homes, pieces of land, or commercial properties that you have represented and sold in the past.
Using your blog is also a way to implement video tours, live video streams, and even various photos or video media uploads that can help you promote your work and the portfolio that you have built for yourself as a real estate agent.
Boost Your Website’s SEO With a Blog
The more frequently and consistently you blog, the easier it will be to boost your website’s SEO, or search engine optimization. When crafting blog content for your website, it is important to keep the following tips and tricks in mind:
- Research current keywords trends and hashtags that are most relevant to your audience as well as the type of real estate properties you represent. Tools such as Google Trends can help you to compare what type of real estate topics or properties are being searched the most in your specific location.
- Craft unique, original, and relevant real estate-themed content that will keep your visitors coming back for more.
- Consider the engagement factor of each piece of blog content you publish, as this will determine just how much traffic the content itself is capable of generating to your website.
- Avoid overusing buzzwords and trending keywords and only implement them when appropriate to avoid having your website and blog blacklisted by top search engines such as Google, Yahoo!, Bing, and DuckDuckGo
Reassure Prospective Clients of Your Capabilities
When you have a website and a well-developed online presence, it is much easier to reassure prospective clients of your professionalism as well as your capabilities as a real estate agent. A website that appears modern, sleek, professional, and direct is more likely to maintain the interest and trust of an individual who is currently in the market to buy or sell their home.
You can also use your website to collect information from prospective clients with mailing lists as well as online communities, message boards, or social media pages you have developed.
Whether you prefer to promote your online presence with the use of Google Ads, social media, or even direct mail for real estate marketing, having an online presence can help you to extract the data necessary to move forward with a successful advertising campaign strategy.
Boost Your Credibility
A developed online presence can help you to boost your credibility among locals as well as among other professional realtors and agents in your area and region. When you want to be taken seriously by professionals and also by clients, a website can help get you to that level of success in a fraction of the time than those without one.
Individuals who are in the market for a new home or piece of property often conduct their research using the internet. Choosing a realtor without an online presence may be a red flag to someone who is inexperience in real estate or one who simply prefers to work with a realtor who understands modern technology.
Using your website and online presence is another great way to boost your professional reputation and credibility by sharing client testimonials and reviews. Create an entire page on your website dedicated to authentic client testimonials that you have received from clients you represented in the past.
If you do not currently have any testimonials available, consider reaching out to past clients you have taken on, represented, and provided successful results to for a written testimonial to help boost your own business and your online visibility.
As a realtor, making a positive first impression can mean the difference between landing a client or missing out on a potentially great opportunity for yourself. With client testimonials, you can help to build trust between you and prospective clients even before speaking or meeting with them in person.
Verified and authentic testimonials from past clients can help to ease the mind of individuals who are looking for a real estate agent that they can truly trust and rely on to properly represent them in a professional manner.
Using direct mail for real estate after collecting user data as well as address of prospective clients in your local area can help you to connect on a more personal and intimate level with those currently in the housing or real estate market. Utilizing direct mail marketing in conjunction with online marketing, social media marketing, and even email marketing can help you to achieve an entirely new level of success as a real estate agent.
With the power of Google Ads, Facebook Ads, and other social media platforms along with direct mail marketing, harness the power of an online presence for your real estate business.
Building and launching a website of your own as a real estate agent is not only a way to boost your credibility and professional reputation online, but it is also a way for you to maximize your ability to reach potential clients to represent. With a professional, direct, and relevant online presence, keep yourself busy with incoming clients and a platform to continually expand and grow.