Webinars have become a dime a dozen, especially since the introduction of YouTube and other video sharing platforms, as well as the current coronavirus pandemic. These can be a great way of building interest and attracting new customers to your online business. As a professional marketer, however, how do you promote your event so that it stands apart from the crowd?
Aside from investing in webinar software for the actual event, you have to think about how you can gather web users to join your web conference. With this, you have to think about the design and content of your invitation since this will serve as one of the first points of contact between you and your guests.
Your invitation should be written with a good value proposition. In other words, it should make the visitor want to know more. You want to capture their attention immediately, which you can accomplish by providing good information and content in your invitation.
Here are some tips that you can follow to create the perfect webinar invitation:
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Craft A Compelling Subject Line
Having a top-of-the-line webinar software isn’t enough to make your online conference a resounding success. The most important thing for you to remember is that your invitation shouldn’t be something that your clients can ignore easily. Just like video conferences, if they’re invited to attend your webinar, it’s basic etiquette to inform the host whether they’ll join or decline. Therefore, you need to write an enticing headline that will make them want to open your invite.
The title of your webinar should tell people something about what they’ll learn from it. Use keywords, make your point clear, and avoid using empty words that don’t get the point across. A good rule of thumb is to use two or three words for the title and use one or two long ones for the subtitle. This is the best place to include links to your webinar website or registration page. You also want to mention when the webinar will begin and end.
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Maximize Your Preview Text
The preview text will usually be in small text at the top of your email. It’s what appears at the top of the preview pane of your recipient’s inbox. This should be the only text that appears in their preview pane. You can use this section to indicate the full preview of what they’ll see in their email inbox when they open the email.
When sending out your webinar invitation electronically, you should take advantage of this part of the email body. Think of this area as a supplement to your headline. It should elaborate a bit on the information you provide potential guests on the subject line.
You can maximize this by explaining what’s in it for people who join your webinar. Tell them about the topics that you’ll be talking about, as well as the networking opportunities that they can get from the event.
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Put A Lot Of Thought Into The Banner
It’s always best to use a color scheme in your webinar invitation that will help your visitors stand out and feel special. Choose a background color that’s easy to read and which complements your design. Don’t go overboard with the color or it will end up looking unsophisticated.
Instead, take a few moments to find a color that will bring some sort of fluidity and uniformity between your website and your webinar invitation. Another design tip is to avoid using bold or italic fonts in your invitations. This may seem a little odd at first, but you’ll be surprised at how much the appearance of your invitation seems more aggressive when you use bolder fonts.
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Personalize Your Content
The message is one of the first things visitors see when they arrive at your site and click on an icon. Most webmasters will want to personalize their message in some way. For example, a personal message that includes a link to a landing page where potential customers can sign up for your free e-book or newsletter may be more effective than an email with a generic landing page.
It’s also important to make sure that your message is eye-catching as you’re competing with millions of other emails. If you have too much fluff in your email, your message will seem like an advertisement, and people will be less likely to heed your call-to-action (CTA) when they arrive at your site.
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State The Webinar Date And Time Clearly
Another important aspect of your webinar invitation should be the date and time. This information should match up with the other events on your calendar so your customers can easily coordinate their schedules with yours.
Additionally, the date and time should match with your company’s own deadlines. You should give yourself enough time to make the webinar program and flow so that you can still provide the best quality to potential customers. You don’t want to be caught in a webinar two days after you launch the product. With this, be sure to keep your deadlines in mind when creating your invitations.
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Introduce The Speaker
One of the most crucial bits of information that you should include in your webinar invite is the speaker introduction. Your audience has to know who’ll be talking during the event. Plus, you should provide compelling proof on the speaker’s authority and credibility. Potential guests have to know why they must grab this opportunity to listen to this presenter with regards to your industry or niche.
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Include A CTA Button
It’s always a good idea to start and end your webinar with a CTA. Make this an introductory and follow-up message to your webinar invitation. You can offer visitors the option to purchase a gift certificate, download a report on your business, or both in exchange for their contact information to acquire fresh leads.
Conclusion
Webinars have become part of the new normal, especially with the current coronavirus pandemic. As a marketer, you want people to join your events to gather leads and sell your products directly to your target audience. The invitations you distribute play a significant role in the success of your web event. You should put a lot of thought into their design and content to entice potential customers to heed your CTA and sign up for the web conference.