Most often people leave their review on some products when they don’t like something. Maybe the product was brought and specifications were different from the original: size, shape, quality, etc. Many things can go wrong. Many customers wanting to splash their emotions and warn those who have not yet had time to make a purchase write negative reviews. But how to convince them to leave positive feedback on your company and products.
Behind one negative feedback is only one unsatisfied client, but this one can get away from you another 5-10 potential customers who have changed their minds after reading the review. At the same time, one positive review gives only one out of 10 satisfied customers, which, at best, will bring you only one new customer.
Besides, to level out one negative review, you need 10-15 positive, but one negative easily eliminates the rust of 10-15 positive reviews.
This happens because we are more willing to believe in a negative experience, and any positive reaction is perceived as the bought one. This is how low-reputation cheater companies do to launch reputational attacks on their competitors. They just order negative reviews from alleged or fake customers to crash their opponents’ reputations.
To restore their reputation, some companies order fake, bought reviews. It works even worse: reviews look fake, and potential customers lose confidence in the company even faster. At the same time services of such platforms like https://trustanalytica.com, on the contrary, help to use real positive reviews as a powerful instrument to attract the attention of customers both regular and new ones.
Ask Customers for a Review Timely
Ask for positive feedback when people are ready to share their impressions and in a manner that makes it convenient for them to leave feedback:
- set up automatic feedback emails to be sent two or three days after purchase;
- ask for feedback in an online chat, on the website, and over the phone;
- provide a feedback option on the social networking pages.
Customers who are willing to share their experience with you can also be tracked through social media monitoring services such as Cribrum. To do this, set up a search for references to your brand name and your products. This way, you can track those who have even glimpsed with comments and correspondence on your post and ask them to share their opinion on your website.
The easiest and most effective way to do this is to ask users for their opinion via email. Don’t consider this action to be the whole list of possible measures that can be done. Still, most of the feedback is likely to come in this way. When making a template for such a letter, remember:
- It shouldn’t look like spam. Do not use the phrases like “right now”, “today”, and caps Lockin the subject of the letter;
- The client must have a reason to leave his opinion. Offer a small bonus – for example, participation in a giveaway event for a posted review. Many companies offer to get remuneration immediately, for example, transfer some sum of money or point for the future purchase as a discount. If you are ready for this, there will be no lack of reviews.
Managing reputation online is simple when you maintain the proper level of communication with your clients. Your business managers should be skillful and aware of how to deal with negative reviews and how to attract new customers to rate your business with its products or services. Think things forward and your business will be effective.