SEO is in short for Search Engine Optimizer or Search Engine Optimization. Hiring an SEO is a fruitful step to take for your business as it improves your site and saves your time, but it can also turn out to be a risk and disaster to your business’s reputation and site. Before taking this action remember to read about all the advantages and disadvantages that might come to your business due to an irresponsible SEO. A lot of SEOs and various consultants and agencies give productive services for site owners, which includes:
- Keyword research
- Content development
- Advice on Website development
- Review about structure or content of website
- SEO training
- Online business development campaign management
- Expertise in precise geographies and markets
What Google Says About Its Policies?
It is important to keep in mind that Google search results pages include organic search results and commonly paid advertisement (named as “Sponsored” or “Ads”) as well. Even if your site has advertised with Google it won’t be of many effects in the search results of the Google.
Google never makes use of money to rank or include sites in its search results; also it doesn’t cost anything to be in the organic search results of Google.
If you are looking to adjust your site for organic search then you can get information by using free resources like Search Console, Google Discussion Forum, Official Webmaster Central blog. Before jumping into a search for SEO, it will be great to first become an educated consumer and get the idea behind how a search engine operates, it is recommended to start with:
- Google 101: How Google crawls, indexes and serves the web.
- Google Webmaster Guidelines
What Questions To Ask Before Hiring An SEO Consultant?
If you have started to think about getting an SEO, then the earlier you get it the better it would be for you. The ideal time to hire one is when you have decided to redesign your site or you have planned to launch a new site. This way you and your hired SEO can make sure that the site has been setup as search engine friendly, but a good SEO consultant will also help you to improve the existing condition of your site.
It is important to ask your SEO some basic questions which are:
- Do you run according to Google Webmaster Guidelines?
- Can you show some of your past works and case studies?
- Can you show me your past accomplishments?
- What type of results will I be able to see and till what time?
- How much success are you going to get?
- Do you have any experience in my industry?
- Do you have any experience in my country/state/city?
- Do you have any experience regarding the development of international websites?
- What are some most important SEO techniques that you make use of?
- How long have you been in this business?
- What will be our means of communication?
- Are you willing to share each and every adjustment that you make to my site and give detailed info on your recommendations and reason behind it?
After getting done with the questions there are some key points that you have to keep in mind to keep yourself away from hiring a wrong SEO consultant.
No One Can Provide With A Number 1 Guaranteed Ranking On Google
Stay clear from SEOs who claim to provide guaranteed rankings, declare to have a special relationship with Google or advertise priority submit to Google. Google doesn’t include any priority submit, the only one way for submission of site to Google is through Add URL page directly or by the means of Sitemap submitting which can be done on your own without any cost.
Stay Away From A Company Who Is Not Open To Sharing What It Is Intending to Do
Feel free to ask questions if something is not clear to you. If a deceptive or misleading content is created by your SEO on your behalfs like throwaway domains or doorway pages, there is a great chance that your site will be removed entirely from the index of Google. To be clear you are responsible for the actions that your company follows, so it is best for your interest to understand each and everything about how they are going to help you. If an SEO is given FTP access to your server it will be able to explain all the changes they will be making to your website.
You Should Never Possess An SEO Link
Stay away from SEOs that tell you about the link popularity schemes, free-for-all links, or tell you about the submission of your site on thousands of search engines. These are basically ineffective exercises that don’t have any impact on your ranking in the top search engine, well not in a way at least like you expect it to be.
Google advise keeping in mind that before hiring any SEO it is important to know more about them. Ask some relevant questions to get a clear understanding of how your SEO is going to work. There are some pointers to be kept in mind also that on getting the answers you must judge the SEO if it is right for you or not?
Understanding the role of the good consumer is also important as it will help you to make great decisions about your needs and wants for this Google has provided its own sources.