Unique Xiaomi sales strategy makes them a global leader

There was a time when the mobile market in India was captured by Apple and Samsung. When the Chinese tech master Xiaomi entered India with a range of smartphones, the Indian mobile market was floored looking at the offerings. Xiaomi made the names Mi mobile and Redmi mobile household names. But how did they manage to do that?

When they started, Xiaomi went on selling all its phones online. They were not available in any of the stores but were only available on Amazon and Flipkart. They launched Mi 1 in 2011, their first smartphone launch. It had the latest features with good looks, a decent camera and most importantly a low cost. This is exactly what the Indian market needed. Hi-end phones at low cost was a good strategy for starters. Most importantly, since Xiaomi started with low production, these phones were made available in batches. So, there went an online sale and the phones sold out like baked buns. This is a key part of Xiaomi’s marketing strategy which eventually made them the bestselling smartphone brand for Redmi mobile and Mi mobile, also making them a global leader.

Xiaomi selling strategy

Xiaomi understands the eCommerce game like no one else. When a new phone is launched, Xiaomi makes the phone available for purchase through online invites and these invites are limited in number. This is Xiaomi’s crème clientele, and they take care of them by providing them prelaunch offers. For instance, let us take the latest Mi Note 9 pro launch,

Bestselling latest phones from Xiaomi

After the first launch of the brand, there obviously were a look of feedback points to be taken and rectified for Xiaomi. They improved a lot of features and launched multiple new phones. From both Mi and Redmi, Xiaomi has sold multiple phones. Now, they are considered among one of the top brands are bringing in phones with higher price with better features.

Mi 10i 5G

This is the latest addition from Xiaomi’s kitty of flagship smartphones. This phone was launched in January 2021 and has already made its name. It has a complete glass body made of corning gorilla glass 5, with a 6.67inch display and a full HD+ screen and is powered by an octa-core processor. Best part? This is still a budget phone.

Mi Note 9 pro

Among the top phones from Xiaomi, the Mi Note 9 pro is the latest flagship model from the Chinese mobile manufacturer. Released in May 2020, this phone made headline majorly for its battery life. It is claimed to have an enduring battery life of 123 hours. This is a great offering with the kind of features which the phone is to support and in the cost the phone is priced at.

Redmi Note 8

This Redmi mobile definitely made headlines by being the quickest phones to sell on an online sale. Going by their strategy, Xiaomi launched this Redmi mobile through their flash sale. The customers had to register online and keep a eye for any flash sales that might be coming up. Once the sale was announced, the phones sold out and how! This was a record-breaking sale as all it took was 15 minutes for the Redmi Note 8 to get sold out on the flash sale.

Purchase your next Xiaomi phone on the EMI Store

Xiaomi mobiles are now available both online as well as offline. Xiaomi has now opened Mi stores at many places which makes the availability of their phones easier. If you are interested in buying any of the Xiaomi phones, Mi or Redmi, all you need to do is walk into a physical store or you may also visit the EMI store which is an online store for you to purchase mobile phones and more electronic items. This EMI store lets you avail benefits of your Bajaj Finserv EMI Network Card, which is a digital payment tool.

So, go grab your next Xiaomi phone on easy EMIs with the Bajaj Finserv EMI Network Card.

Umar Bajwa
Umar Bajwahttp://www.theroom.com.au
Umar Bajwa is a young business enthusiast and content coordinator loves to write about Business, Technology, Life Style & Digital Marketing


Related Stories