Making a proper purchase-related decision can be quite a challenging task for potential customers of a brand. A good purchase decision helps brands to deliver amazing customer service which leaves a lasting impression on their customers and makes them come back again and again.
When it comes to making purchase decisions, customers often reach out to review platforms to go through reviews and ratings. Of all review platforms, customers reach out to Google reviews for making up their minds before finalizing a product or service.
Eventually, brands started to include Google reviews widget in their marketing move too by embedding them on various touch points like the business website.
Speaking of websites, it would not be incorrect to say that WordPress leads the list of the best website building platforms across the globe due to its super easy functionality and user interface.
If you wish to include this strategy in your marketing strategy and are unsure about how to embed Google reviews on the WordPress website, then you are at the right place.
Make your way till the end of the post as we will be telling you about the best way to embed Google reviews on your WordPress website.
Let’s get started!
Easiest Way To Embed Google Reviews On WordPress
Step 1 – Select A Google Reviews Aggregator
First things first, you need to look for a tool that can be used to collect and curate Google reviews from your preferred source. If you search, you will be able to see a large number of social media aggregators online.
You need to look for an efficient tool like the Taggbox widget. It is a tool that has been designed to collect, curate, and embed social media content from various platforms including Google reviews. Users have the option to collect reviews from either Google places or the Google my business page. Additionally, they can leverage the features of the tool to improve the look and effectiveness of the Google review widget.
Other features of the tool include content moderation, custom CSS, real-time automatic content updates, and a support team for assisting users if they face difficulties while using the tool.
Make sure that you look for these features before you finalize the tool.
Step 2 – Log in to the tool and collect the reviews
After you are done choosing the tool, you need to log into it and begin the content aggregation process. Start off by creating your account and you will reach the dashboard section. Click on the Add feed option and choose Google from the social media networks.
From the pop-up, choose your source from where you want to aggregate your Google reviews. Fill in the required information and click on the Create feed option brings all the content to the widget editor. Within a few seconds, you will be able to see all the aggregated content.
Step 3 – Customize the widget as per your convenience
Next up, after creating the Google review widget, you will be able to leverage the option to customize the widget as per your liking.
Based on the tool chosen by you, select options like themes, templates, etc., to improve the overall look and feel of the widget.
A few tools also offer a content moderation panel to the users for removing any unwanted or irrelevant content from the widget. This way the users will be able to monitor the content before making it live on the WordPress website.
Step 4 – Generate an embed code
When you are convinced with the look of the widget, you will be ready, to begin with, the embedding process. Click on the Publish button present in the bottom left corner of the widget editor.
Select WordPress as your website building platform from the mentioned options. Click on the Get Code option and copy the generated embed code into the clipboard.
Step 5 – Embed the widget on WordPress
Log into your WordPress admin account and redirect to the section or webpage where you wish to embed the Google review widget.
Redirect to the backend section of the section and paste the embed code in the section provided. Lastly, save the changes and done! You will have completed embedding the Google review widget on your WordPress website.
We are at the conclusion of this insightful post and you are now ready to embed Google reviews easily to improve the performance of your WordPress website.
This strategy comes with a lot many benefits including the ones that have been mentioned at the beginning of this post. Go on now, start off the process to notice a drastic improvement in your business!