4 Of The Most Luxurious Swiss Watch Brands You Can Buy From

Swiss watch brands have a monopoly on luxury watches. That’s a fact. From Rolex to Audemars Piguet, there’s no other country in the world that takes watchmaking seriously as the Swiss. So if you’re looking for the most luxurious Swiss watch brands, this article is for you.


IWC, or the International Watch Company, has been in the business for decades, and while some will debate the quality of their watches, the fact remains that some of the best chronograph and pilot watches are IWC-made. In particular, the Ingenieur line is as luxurious as they come when it comes to aviation watches.

IWC, as a company, also has been the champion of several environmental causes, which elevated its brand into an eco-friendly one. Going back to the famous Ingenieur line, the watch is a perfect everyday driver. It can also withstand some of the heaviest magnetic pulls, clocking in at 16 times better than your average Swiss watches.

The company also does not play around new and unconventional materials, instead of tried and tested quality ones. Think scratch-resistant sapphire crystal, titanium, stainless steel, and in house caliber movements. If you’re interested in investing in the brand, look for the Perpetual Calendar Digital Date-Month in black titanium.

Audemars Piguet

If you want to impress any room, whether it’s from work or clients, getting an Audemars Piguet in your wrist is the way to do so.  Imagine having a tourbillon, a chronograph, and a moon phase display in one watch. Well, that’s the classic Royal Oak line for you. Fair warning, though, AP watches fetch astronomical prices. Even on the standard models.

Aside from the Royal Oak line, AP has other collections for more classic and sophisticated tastes. The Jules Audemars collection perfectly encapsulates the beauty of quality craftsmanship outfitted with quality materials. If you’re looking to get an Audemars Piguet watch, try to put in an appointment for the Royal Oak line.


There is no other watch brand in the world with the power and influence of Rolex. This is the brand that has singularly put luxury watches on the map, and still is the best-selling mechanical watch brand of all time. Among its ample collections are watches that are iconic in their own way. The Daytona, Submariner, and GMT have one thing in common: they’re some of the most popular Rolex watches.

But one of the most underrated and often overlooked collections from the brand is the Sea-Dweller. The Sea-Dweller is one of the best diver’s watches on the planet, point blank period. With the company’s proprietary Oyster Steel, 18-carat yellow gold, and a movement that’s in house, you’ll never go wrong wearing this watch. Oh, and did we mention that it is water-resistant for up to 1220m?


Only true enthusiasts know the value of Blancpain as a brand. This Swiss watchmaker is constantly overlooked over Rolex and Omega, but when compared toe to toe timepieces-wise, the timepieces from the company constantly show up and prove themselves worthy. The Villeret collection is as timeless as the art and science of horology are. If you’re looking for your next big purchase, this is the watch to get.

Owning a Blancpain will instantly elevate your collection. It means you value the craftsmanship of the timepiece you are buying, and not just buying it because of the name. Although most people won’t be able to afford a Blancpain watch in their lifetime, the beauty of some of the brand’s timepieces like the Carrousel Volant Une Minute is more than enough to strive for.


If you’re a watch collector that’s looking to diversify your current collection, research the listed brands on this article today so that you know where to put in your capital next. Watch collecting is an expensive hobby, that’s why you need to make sure that the brand you’re investing in aligns with your personal values.



Related Stories