The development of mobile or web-based applications just made life easier & quicker. Today, more people are into owning a smartphone or tablets so that they can take along these entertaining apps wherever they go. If you are fond of downloading apps, it helps you remember your appointments and schedules; you can even make it as your virtual assistant such as Siri from iPhone iOS 8. Either you want a mobile app for your Android phone or iPhone, apps are a great help and is something amazing to add fun and enjoyment in your everyday life.
With this new revolution in the smartphone trend, more and more people are into the development of mobile apps. We are advertising and promoting services, educating the consumers of what an app is and what its importance to a person’s life is. But to avoid waste of money and time in downloading a certain app, you must know the best practices for creating app sites.
Make The Apps User-Friendly
Most app developers will show you screen graphs and photos of the app on a smartphone. This is a demo as to how the app works and what can it do to the consumer. But sometimes, these images are not so clear and may even confuse the person who wants to use the app. For you to get the most out of your downloaded mobile app, choose one that others are already using. This way, you will have a better idea as to how the app actually works and how it can really help you and make things better and easier.
Keep Your Mobile App Simple And Easily Marketable
Do not just enumerate the benefits and advantages of having such app. Do not limit the promotion of your apps by listing the specifications and other technical aspects of it. Make it simple and attractive by telling a story as to how the app can help you according to your needs. Present it like how the actual world works. Show certain situations that people can relate to and will definitely get interest in using the app. The key point is to make a connection. The app must be able to connect and relate with a person’s actual need.
Present A Short But Comprehensive Landing Page And Call To Action
Landing pages are very handy in telling the target market about specific information of a certain product or service. It aims for people to respond to the information being presented. With mobile app sites, it is used to let the consumers know and get their interest in using the application. Make the landing page informative, keep it short but comprehensive. Highlight at least 2 most important features of the app, with beautiful pictures and a call to action. The way you present and state your call to action will be the point of making a difference in marketing your app.
Make your landing pages suited to your targeted audience. For example, if your market is business people or professionals, talk to them like professionals and not like you are chatting with your best friend over the phone.
Be Consistent In The Layout And Design Of The App
Bring out the artistic side of you. Keep the design and layout of your app pleasing to the eyes and consistent with your website. People will have the idea what the application is intended for and what it is about. If your app is business-related, keep the design simple and clean. While if it is a game, make it colorful and fun.